About Frank:
Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide.

Where to see Frank:
ACEC Alaska conference at the end of April 2026
AEC.ai conference 2026
SMPS Ampilfy conference 2026
AEC Elevate conference

We dig (pun intended) into Patrick’s creative approach to social media and online marketing—how he uses storytelling, stunning visuals, and a deep understanding of his audience to highlight the incredible work his team does. He also shares the unforgettable story of Hurricane Helene in 2024, when catastrophic flooding hit Northeast Tennessee. Patrick explains how his company was ready—not just to help with recovery efforts but to document and share the story of resilience and hope through social media.

He also highlights how many companies in the construction industry either don’t have a social media presence or aren’t using it effectively. Social media has become a key way people research businesses, offering a chance to show what you do and build a connection with your audience. Gaining followers is more than just a number—it’s about creating a channel where people actively choose to stay informed about your work. Patrick drops a key takeaway: “If the world searched for you in a search bar tomorrow—whether it’s on social media, Google, or whatever—would you be happy with what they find? Is it accurate and up-to-date?” That readiness, combined with a consistent content strategy, made all the difference for Baker’s.

From drone shots to time-lapse videos, Patrick shows how he turned a small-town construction company into a social media powerhouse. Whether you’re a marketer, a construction fan, or just love a good story about innovation and grit, this episode is packed with inspiration and practical tips. Ya dig?

More about Patrick and Baker's Construction can be found here:
website: https://www.bakersconstructionservices.com/
Patrick's LinkedIn: https://www.linkedin.com/in/patrick-black-211023b3/
BCS' Instagram: https://www.instagram.com/wedigbcs/

This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show.
Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai
Ayo's Website: https://www.abbasmarketing.com

We explore:

• The difference between prompt engineering and context engineering and how to master both.
• Practical applications of AI in the AEC industry, from simplifying technical jargon to creating high-impact proposals.
• Tools like Notebook LM, custom GPTs, and automation platforms that are revolutionizing workflows.
• The surprising ways AI can enhance social media, business development, and even interview prep.
• Insights on balancing risk and reward when using AI for sensitive information.

Brad also shares his favorite tools, tips for automating tedious tasks, and how AI is helping professionals focus on what truly matters. Whether you're an AI enthusiast or just starting to explore its potential, this episode is packed with actionable insights and inspiration.

About Perryn Olson, FSMPS, CPSM, CCMP:
Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC).

Links:
LinkedIn: https://www.linkedin.com/in/perryn/
Website: https://altcmo.net/
Podcast: https://www.youtube.com/@AltCMO.
2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

What You'll Learn:

• When (and why) your business should launch a podcast
• The host qualities that make or break podcast success
• How video podcasting is reshaping content discovery
• Streamlined workflows using tools like Riverside, Descript, and AI-powered platforms
• The guest experience framework that turns interviews into lasting business relationships
• Monetization strategies beyond traditional sponsorships

Whether you're a leader considering a podcast for your firm or a marketing professional looking to optimize your content strategy, this episode delivers actionable insights you can implement immediately.

About John:
John Tyreman is the founder of Red Cedar Marketing and co-hosts the Breaking BizDev podcast. John and his team help experts and firms use podcasting to build trust with buyers, grow their networks, and create endless marketing content.

Links!
Red Cedar Marketing: https://www.redcedarmarketing.com/
John Tyreman on LinkedIn: https://www.linkedin.com/in/johntyreman/
Breaking BizDev Podcast: https://www.breakingbizdev.com/

In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.

About Skip:
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.

Website:
https://www.coffman.com/
Linkedin: https://www.linkedin.com/in/skipbourgeois/

About Tracy Jenkins, MBA, CPSM:
Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team. She specializes in research, organization, technical writing, and creative thinking, consistently meeting tight deadlines and delivering impactful results.

Website: https://3qcinc.com/
LinkedIn: https://www.linkedin.com/in/jenkinstracy/

About Mindy Gulati:
Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transformation. Rooted in a strong foundation of critical thinking and problem-solving, she began her professional journey as a trial lawyer, honing her ability to navigate complexity, uncover biases, and advocate for equitable outcomes. Nearly a decade of experience in the criminal justice system sharpened her skills in strategy, communication, and relationship-building—qualities that would later define her consulting approach.
A decade ago, Mindy founded Fundamental Advisory, a consultancy dedicated to guiding organizations through pivotal challenges and opportunities. Whether partnering with corporate leaders, legal teams, or government entities, she brings a unique blend of analytical rigor, emotional intelligence, and actionable insight to every engagement. Her work focuses on aligning leadership teams, driving cultural transformation, and solving high-stakes organizational issues.
Under Mindy's leadership, Fundamental Advisory has become a trusted partner for companies building sustainable leadership teams, navigating crises, fostering collaboration, and achieving long-term business goals. Known for her ability to lead through ambiguity and deliver sustainable results, Mindy is passionate about empowering leaders to build resilient, high-performing organizations.
Through her consultancy, Mindy and her team have facilitated breakthroughs for clients across diverse industries, fostering environments where innovation thrives, teams excel, and businesses grow.

Website: https://www.fundamentaladvisory.com/
Book Recommendation: The Sum of Us: https://bookshop.org/p/books/the-sum-of-us-what-racism-costs-everyone-and-how-we-can-prosper-together-heather-mcghee/14618549?ean=9780525509585&next=t

AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en
Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE

About Shane:
Shane Kane
Director | Turner & Townsend
Over the course of his marketing career, including work at an independent marketing agency and professional service firms focused on building design, construction and management, Shane has advanced marketing programs within national and international markets. His leadership, development and execution of multi-faceted marketing and business development programs has been aimed at strengthening overall corporate visibility while advancing new business pursuit interests. He has extensive experience in generating brand impressions, developing messaging, measuring effectiveness and guiding target audiences into the business development cycle. Using this integrated marketing and business development communications approach, he has led marketing teams and been involved in marketing efforts that have translated into new business contract awards exceeding $10 Billion in construction value in the last 12 years.

Links:
LinkedIn: https://www.linkedin.com/in/shanekane/
Website: https://www.turnerandtownsend.com/

About Lillian:

Lillian Parker
External Communications Manager | Little Diversified Architectural Consulting
Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup.

Links:
LinkedIn: https://www.linkedin.com/in/lillianvparker/
Website: littleonline.com

Bill Long, PE, LEED AP, FSMPS
Principal | WRL Consultants
Bill is an experienced member of the design and construction community where he has been active for over forty years. During that time, Bill has held multiple positions at both design and construction firms including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. An active member of the AEC community, Bill has been a featured speaker at multiple industry presentations and presented at regional and national functions for AIA, ACEC, AGC, CMAA, ASLA, SDA, NFMT, ASC, CSI, ISPE, and SMPS. Bill has authored numerous articles for various building industry publications and was the lead author and researcher for the Fellows Report published by the SMPS Foundation. He also authored a White Paper for the Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices. Bill is a Fellow in SMPS and a Past-Trustee and Past-President of the SMPS Foundation.

Links:
https://wrlconsultants.com/
Bill's LinkedIn: https://www.linkedin.com/in/williamrlong/

Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!

Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community!

Links:
https://graceworksinc.com/

Duncan Robertson, CPSM
Director of BD and Marketing | Tamarack Grove Engineering
Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove Engineering, co-founded SMPS Idaho, presented at AmplifyAEC and led his firm to win 10+ national marketing achievement and best firm awards through SMPS and Zweig Group. He served as President of SMPS Idaho, PR Chair for ACE Mentor Program of Idaho which he also co-founded, and also on various subcommittees with AmplifyAEC and SMPS PRC, including a 2024 Program Lead for Amplify AEC. Duncan has a passion for making a difference in the lives of others through content creation, strategic planning, and connecting like-minded professionals. Building authentic industry relationships and promoting the incredible work that technical professionals do each day wakes Duncan up every morning with a purpose.

Linkedin: https://www.linkedin.com/in/duncanhrobertson/
Website: https://www.tamarackgrove.com/

About Briana:
Briana Carter, CPSM | Associate and Marketing Strategist | Page
Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in the “A,” the “E,” and the “C.” She found her niche as a visual storyteller who sells relationships, experience, and quality work. She has a deep interest in the built environment and loves its impact on the human experience. She is an advocate for women in construction and STEM, creating equal opportunities in the workforce, and inclusive design practices. Briana has been heavily involved with the SMPS DEI Committee and assumed the role of chair in 2024. At Page, she continues this work as part of several of their PCGs (Page Community Groups), Think Tanks, and co-labs.

LinkedIn: https://www.linkedin.com/in/brianamcarter/

Sarah Kinard – Market Research, Strategy, and Planning Consultant
Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan.

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

Links:
https://theflamingoproject.com/
Office Hours: https://theflamingoproject.com/office-hours/
LinkedIn: https://www.linkedin.com/in/sarahwkinard/

About Tim Asimos, CPSM
Head of Growth @ Client Savvy

Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspective drawn from more than 20 years of experience both inside and outside the industry. As Head of Growth at Client Savvy, Tim leads the client feedback software company’s growth strategies, overseeing business development, marketing, and communication. Tim’s visionary perspectives are regularly showcased in industry publications, blogs, webinars, and podcasts. His inspiring keynotes and informative breakout sessions have become fixtures at conferences across the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).

Links:

Linkedin: https://www.linkedin.com/in/timasimos/

Website: https://clientsavvy.com/

Conference: https://clientexperience.org/

Links:
Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header

General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header

About Ida Cheinman, Substance151 Principal and Creative Director:
Ida is a brand strategist, designer, marketer, speaker and educator who uses 20+ years of experience to help business leaders and marketing professionals make sense of trends, tools, and next practices in order to position their companies to win in the 21st century’s fast-changing and extremely competitive marketplace.

Website: https://substance151.com/
Linkedin: https://www.linkedin.com/in/idacheinman/

About Aimee:
As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide.

Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.

Instagram: utahtransportation
Aimee's LinkedIn: https://www.linkedin.com/in/aimeecolton/

About Ryan:
Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance.

Links:
https://www.linkedin.com/in/ryan-sullivan-pe/
https://www.obpfinancial.com/

About Katherine:
In today’s work environment, it is a struggle to find the time, resources, and energy to make big changes efficiently, effectively, and with wide support. Meet Katherine Robinette, CPSM, keynote speaker and consultant, on a mission to help leaders and managers create positive change for their teams and company. With more than 20 years of experience in marketing and employee engagement, Katherine is a thought leader in effective engagement and organizational change management.
https://KeystoneAndRaven.com
https://www.linkedin.com/company/keystone-and-raven
https://www.linkedin.com/in/karobinettecpsm/
https://www.facebook.com/profile.php?id=61560298193059 (business page)

Chemene Phillips, President:
In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth.

Links:
https://www.brixbranding.com/
https://www.linkedin.com/in/chemenephillips/
https://www.linkedin.com/company/brixbranding/

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring.

LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/
https://www.mycareercollective.com/

Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS

Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ). A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author.

Linkedin: https://www.linkedin.com/in/marci-thompson/

Richard has 17 years of Engineering Design experience including as a multidisciplinary project manager before joining AtkinsRéalis as a senior project manager. Over his career Richard has helped deliver projects in his native UK, the Far East, Middle East and North America. Richard understands the strengths that his Dyslexia brings him and tries to use those as an advantage for the projects he is helping deliver.

Richard's LinkedIn: https://www.linkedin.com/in/richardtregaskes/
Office Design for Neurodiversity: https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity

Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.

Krystn Macomber believes there's magic in disrupting the ordinary and she thrives on challenging the status quo. She has more than 20 years of experience in the marketing + proposal profession, including 17 years in the corporate world building and leading high-performing teams for global AEC firms across the country. She has trained thousands of leaders, project managers, marketers, and SMEs on proposal + marketing best practices. Three years ago, she left the corporate world to follow her long-time dream to start her own business, Summit Strategy. Today, Summit is a game-changing integrated marketing + proposal consulting firm instrumental in helping B2G + B2B organizations achieve their goals through strategic planning, branding, proposal development, and training.

LinkedIn: https://www.linkedin.com/in/krystnmacomber/
Website: https://www.summitstrategywins.com/

Dr. Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As founder of the agency "Animate Your Science", he helps STEM professionals tell their story to the world. His engaging video animations and eye-catching graphics make science and engineering understandable for everyone, reaching millions of people around the world, to create a real-life impact.

Website: animateyour.science
Workshops and learning opportunities: https://www.animateyour.science/training

About today's guests:
Mehdi Nourbakhsh, Ph.D., is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by
tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility
Engineering at Stanford University. In his new book written for AEC innovators and professionals, "Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future," Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI.

**Andy McCune **began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench.

Links:
YegaTech: https://yegatech.com/free-resources/
Wade Trim: https://www.wadetrim.com//

Link to book: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&keywords=never+split+the+difference+chris+voss&qid=1707326308&sprefix=never+spl%2Caps%2C172&sr=8-1

Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website to not just look amazing, but really hit the mark in delivering your message, stick around.

About Ben:
Ben Culbreth is a freelance copywriter and content strategist who partners with corporate clients and news publications. He also works with organizations to develop content marketing strategies. Prior to starting his business, Ben held roles in voluntary benefits sales and marketing and non-profit advocacy.

Ben's LinkedIn: https://www.linkedin.com/in/benjaminculbreth/

Website: www.benjaminculbreth.com

About Julie:
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

Website: https://shaffercreative.com/

Janki DePalma is the Director of Business Development for Kirksey Architecture, with over 20 years of experience in the architecture, engineering and construction industry. She’s a connector at heart who believes there always is room to widen the circle and give people a sense of belonging. Janki is a frequent speaker and writer on topics such as networking, emotional intelligence and women in construction. She is a past-president for the Society for Marketing Professional Services, a board member of AIA Austin and active with ULI and Commercial Real Estate Women. A San Francisco native, Janki cheers loudly for the Warriors, 49ers and Giants.

LinkedIn: https://www.linkedin.com/in/jankidepalma/

Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!

About Donna:
Strategist. Facilitator. Connector. Coach. Donna works with A/E/C firms to focus strategic vision and market position, grow connections with clients and targets, and train doer-sellers and marketing and business development professionals to thrive and win profitable work. She has trained over 600 technical professionals as effective doer-sellers.
A Certified Professional Services Marketer (CPSM) and Fellow of the Society for Marketing Professional Services (SMPS), Donna is an active SMPS member, including serving as Society President and SMPS Foundation trustee. Donna received SMPS’ highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the A/E/C industries.

Links:
Website: http://www.yourconnectedge.com/
LinkedIn: https://www.linkedin.com/in/donnacorlew/

BJ is the President and CEO of MCFA and the host of the Inspiring People and Places podcast.

Website: https://mcfaglobal.com/
Podcast: https://mcfaglobal.com/podcast/ and https://podcasts.apple.com/us/podcast/inspiring-people-places-architecture-engineering-and/id1561090224

Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning.

Links:
www.ingenuitymarketing.com

https://www.linkedin.com/in/ingeniusbosslady/

blog post:
https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/

A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters!

Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation.

LinkedIn: https://www.linkedin.com/in/deirdrebooth/
Website: https://tankgirlmarketing.com/

Christina Inge, MS, is a leader in digital infrastructure and outreach. As the founder of Thoughtlight, a Boston-based digital media agency, she empowers marketers to utilize digital media to serve communities, causes, and businesses. Christina is actively involved in the Boston start-up sphere and has won the Fussa Award for Teaching Excellence at Harvard Division of Continuing Education.

Thoughtlight Website: https://thoughtlight.net/

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products.

Links:
Danielle's website: https://www.daniellegraymba.com/
How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout
LinkedIn: https://www.linkedin.com/in/daniellegraymba/

As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement role into a director position. Kathryn is a Certified Professional Services Marketer and is nationally ranked as a strongwoman competitor. They are passionate about helping their clients develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing.

Links:
Kathryn's LinkedIn: https://www.linkedin.com/in/kathrynbennettwrites/
War Maiden Fitness: https://www.warmaidenfitness.com/ (you can also order her book Productive Pain here)
No Really, Everything's Fine Podcast: https://www.linkedin.com/company/nrefpodcast/
PIE Community: https://proposal-industry-experts.tribeplatform.com/

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.

Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others.

Links:

Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/

Studio PR company website: www.studiopr.com

Studio PR social media pages:
LinkedIn: https://www.linkedin.com/company/yourstudiopr/
Instagram: https://www.instagram.com/_studiopr_/
Facebook: https://www.facebook.com/studioprcomm/

Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music.

Website: https://tylerchartier.com/

About Perryn:
Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms.
He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is quoted in numerous marketing publications.

Website: rex.one
LinkedIn: https://www.linkedin.com/in/perryn/

Stacy Chaney, CPSM, is a Senior Marketing Specialist with Farnsworth Group and brings over 15 years of experience in the AEC industry. Stacy is also an accomplished musician, vocalist, and songwriter and has sung the National Anthem for the St. Louis Blues, the Milwaukee Admirals, and the Milwaukee Brewers. She is the current President of SMPS Wisconsin and serves on the Heartland Regional Conference Board of Directors.

Links:
website: https://www.stacychaney.com/
Update Your Resume Pronto Video: https://www.youtube.com/watch?v=guW57dR98nE
Stacy's LinkedIn: https://www.linkedin.com/in/stacyingramchaney/

About Keelin (Me):
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few. Erik is the author of the Hawke Method and is a contributor for Forbes.

website: https://hawkemedia.com/

For more than a decade, Kristen Ruiz has served as a professional writer and editor across multiple industries, from non-profit and academia to technology and film. While pursuing her master’s degree, Kristen taught rhetoric- and research-based writing at the university level. She has also worked in publishing, where she contributed editorial work to more than 20 titles. In the AEC space, she has grown from a proposal manager and proposal operations specialist, to a leader and mentor of bid management teams, providing guidance on effective messaging, document development best practices, and public speaking.

Kristen’s mission is to help communicators tap into their values and make deliberate choices to connect with their most important audiences. She is multilingual, a former competitive ballroom dancer, and a proud supporter of the Oxford comma.

Kristen’s LinkedIn profile: https://www.linkedin.com/in/kristen-ruiz-533013158/
Kristen’s MA thesis, Creating Effective Style Documents: A Practicum in Trade Publication (includes background about style in writing for organizations, things to consider when building a house style guide, important categories a style guide should have, and an example of a style sheet for a real company) https://digitalcommons.kennesaw.edu/mapw_etd/30/
PIE: https://proposal-industry-experts.tribeplatform.com/

Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on how visual cues unconsciously influence service provider selection and focuses on how to apply principles in consumer psychology and behavioral economics in proposal development and marketing professional services.

Currently Sean is the marketing manager with Ghirardelli Associates, a construction management firm specializing in the transportation sector.

Book and Video Recommendations:
The Human Brand by by Chris Malone and Susan Fiske
Nudge: The Final Edition by Richard Thaler and Cass Sunstein
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
Melissa Marshall TED talk: Talk Nerdy to Me

Sean's LinkedIn: https://www.linkedin.com/in/sean-stewart-marketingstrategy/
Sean's email: seanstewart1979@gmail.com

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. The way she fuses vulnerability with applicable tactics makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human. Danielle is a Brand Strategist with over nine years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm and co-founder of Unoia, a CBD company. She also speaks around the country about marketing, branding, passion, inclusion and joy.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides in Atlanta, Georgia with her partner and three dogs.

Links: https://www.daniellegraymba.com/
Limitless Authenticity: https://danielle-gray.mykajabi.com/offers/qvb2z4E3/checkout
LinkedIn: https://www.linkedin.com/in/daniellegraymba/

Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health and longevity!

Patti is a highly acclaimed corporate and conference speaker, workshop facilitator,consultant, and award-winning author of two books. These include:

• The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business and her brand new book
• More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations.
  Based on a lifetime of observation, experience, and research, Patti has learned that socializing well is critical to us as humans. We are wired to connect and be in community.
  And nearly ALL of us can make improvements in this area!
  

Patti DeNucci
Author - Corporate & Conference Speaker - Consultant - Artist

Links:
IntentionalNetworker.com
PattiDeNucci.com

Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS's national journal, as well as the national Certification Committee.

Tennile runs a copywriting business appointed She is Epic and is the needed jolt to your marketing and messaging. After running her business full-time for 5 years and launching an e-commerce venture fund for historically excluded and underfunded founders, she became the single award-winner of the 2021 New Establishment: Innovators by Strategy Magazine—Canada’s national marketing community and named a rising marketer by Adweek in the same year.

Tennile has led brand and customer marketing in non-profit to tech organizations over the last 8 years to help them crank up their sales without needing a new budget, more time, or a miracle. In her free time, she has enabled the launch of 50+ businesses as a mentor for entrepreneur hubs within 3 municipalities, built her own business by curating an online presence and rallies others to do the same. You can follow her marketing memes and insights on LinkedIn.

LinkedIn: https://www.linkedin.com/in/tennilecooper/
Website: www.sheisepic.com
TikTok: @mememuggin

Ayo Abbas is a built environment marketing consultant from the UK. She has over 20 years’ experience working in B2B marketing and has worked for major firms including Arup, Mace and Ramboll In February 2020, Ayo founded her own consultancy business Abbas Marketing and offers marketing strategy and content creation services for built environment firms and organisations. She enjoys working with companies who are passionate about what they do and aren’t afraid to challenge our somewhat traditional sector. Ayo is a fellow of the RSA and a committee member for Build Up! - a built environment marketing networking group. She also hosts her own podcast The Built Environment Marketing Show.

Here's her series on the marketing models:
Collectives: https://www.abbasmarketing.com/mitc-podcast/ep32-marketing-collectives
Consultants, Freelancers, and Independents: https://www.abbasmarketing.com/mitc-podcast/ep31-marketing-consultants-freelancers
Groups and Online Programs: https://www.abbasmarketing.com/mitc-podcast/ep30-marketing-group-online-programmes

Website: https://www.abbasmarketing.com/
LinkedIn: https://www.linkedin.com/in/ayoabbas/

If you're enjoying the show, please give us an good 'ol five stars and a review! This helps me get more guests in the future.

Steve Gavatorta, owner of the Steve Gavatorta Group, specializes in empowering individuals and organizations in identifying, developing, and exceeding performance goals. Steve’s had the privilege of coaching and training thousands of high performers across an array of industries. From small businesses on the move to Fortune 500 companies, Steve collaborates with organizations to build foundations, set goals, and eclipse their highest potential.

Steve is a Certified Professional Behavioral Analyst (CPBA) and Certified Professional Values
Analyst (CPVA), a certified Myers-Briggs practitioner, and accredited to coach and train for Emotional Intelligence (EQ). He is a two-time published author, and his new book In Defense of Adversity: Turning Your Toughest Challenges Into Your Greatest Success won Richter Publishing’s Amazon Best Seller Award for 2018.

Links:
website: http://www.gavatorta.com/
email: Steve@gavatorta.com

Frank's Interview Questions:
Tell me about your last go/no-go?
Can you give me the minimum and maximum number of proposals that on average a person does in a given timeframe in your shop?
What do people typically say when they're exiting the company?
Could you describe your day yesterday? Not a minute by minute but an hour-by-hour
Can you describe the career path for a marketer in your company? How much time does that take for really good people?
Describe the overtime experience to me. How flexible can you be with the time when we're waiting on other people to give us a deliverable? Can I go home and come back when they're ready? Can I clock off and clock back on later?
How do your technical and professionals prioritize marketing?

Links:
LinkedIn: https://www.linkedin.com/in/frank-lippert-fsmps-cpsm/
Website: https://go-strategies.com/
PSM Show: https://psm.show/

Kristina is a motivational construction industry thought-leader with over 20 years of experience in team leading, marketing strategy, workforce development, and operations know-how. She is a strong collaborator with a successful track record of forming powerful relationships, discovering and capitalizing on opportunities, and shining a light on the blue-collar industry. She is both professionally and personally driven to have a positive impact in the world.

Links:
Greiner Construction: https://www.greinerconstruction.com/
Kristen's Linkedin: https://www.linkedin.com/in/kristinamahler/
Crew Collaborative LinkedIn: https://www.linkedin.com/company/crew-collaborative/

Michael V. Geary, CAE, is the CEO of the Society for Marketing Professional Services and the SMPS Foundation. Prior, he served as the President & CEO of AmericanHort and Horticultural Research Institute, the horticulture industry association and research foundation, and concurrently as the executive of the Ohio Produce Growers & Marketers Association and the Nursery & Landscape Association Executives. Earlier he was the Executive Director of the American Institute of Architecture Students and served in senior staff roles for the National Association of Home Builders. Geary is a graduate of the University of Florida and earned a certificate in Diversity & Inclusion from Cornell University.

Links
Website: smps.org
Michael's LinkedIn: https://www.linkedin.com/in/michaelvgeary/

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in

1. She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO).

LinkedIn: https://www.linkedin.com/in/amyjjjones/

Beth Shimogawa, CPSM is the Corporate Communications Manager at Coffman Engineers. She is passionate about communication and marketing strategies that bring value to clients and employees through external and internal communication.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.

Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

Damion is a dynamic AEC marketer who partners with principals, project executives, and technical teams to develop compelling content and presentations that win work by connecting with the humans behind each project. He is a Marketing Manager for PCL Construction California Buildings District, where he leads the marketing strategy and activities for PCL’s largest and fastest-growing district at $1 billion in annual revenue. Damion is a Certified Professional Services Marketer (CPSM), a Past-President of the SMPS LA Chapter, and is a contributor to Marketer Online.

Damion's LinkedIn: https://www.linkedin.com/in/damionlmorris/

As a world-record-holding strongwoman, personal growth expert Kathryn Bennett is a 40 under 40 award winner, celebrated speaker and advocate for developing mental toughness. With a background in change management and Lean Six Sigma process improvement, Kathryn's professional career spans industries including tech, healthcare, and engineering/construction. Kathryn used the mental fortitude and tenacity they learned in the gym to more than quintuple their income in a five-year span, working from an entry-level process improvement role into a director position. Kathryn is a Certified Professional Services Marketer and is nationally ranked as a strongwoman competitor. They are passionate about helping their clients develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing.

Links:
Kathryn's LinkedIn: https://www.linkedin.com/in/kathrynbennettwrites/
War Maiden Fitness: https://www.warmaidenfitness.com/ (you can also order her book Productive Pain here)
No Really, Everything's Fine Podcast: https://www.linkedin.com/company/nrefpodcast/
PIE Community: https://proposal-industry-experts.tribeplatform.com/

Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the LinkedIn Live Series and podcast "Career Conversations"
Each episode is a peek into the lives of professionals of all ages in a wide variety of careers including, marketers, morticians, recruiters, and mariners for example.
Uniqueka is a mentor to young professionals inside and outside of the industry. She is a proud Alumna of Georgia State University, holding a B.A. in Journalism with a focus in Public Relations. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. These are her cultural inheritances.

Links: uniquekawalcott.com
Linkedin: https://www.linkedin.com/in/uniquekawalcott/

Jennifer Todd is President of LMS General Contractors, DBE and WBE demolition, and environmental contractor. She is also the Founder of A Greener of Tomorrow, a 501c3 nonprofit geared toward the skill trade advancement of minority youth & young adults. Todd is a 2021 ENR Top 20 Under 40 Professional, 2020 Top 25 ENR Newsmaker, and 2020 CBO Outstanding Women in Construction finalist. Jennifer is an ASU Sandra Day O’Connor College of Law graduate. 

Links:
LinkedIn: https://www.linkedin.com/in/jennifertoddlms/
LMS: https://lmsgc.com/

Howie is an experienced leader and collaborator with a passion for continuous improvement. Thrilled to lead the Construction Owners Association of America and seeking owners, builders, designers, and other industry pros who care about the quality of the built environment and how we go about creating it.

COAA website: https://www.coaa.org/
You can also follow COAA on LinkedIn: https://www.linkedin.com/company/construction-owners-association-of-america/

Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.

In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2.

Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service.

Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu.

Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015.

He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework.

Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof.

He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA & MA in History from TCD.

Andy's Reading Recommendations:

Byron Sharp – how brands grow;
https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560

Jenni Romaniuk – Building distinctive assets
https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&keywords=jenni+romaniuk&qid=1598972960&s=books&sr=1-1

Orlando Wood – Lemon
https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&dchild=1&keywords=lemon+orlando+wood&qid=1598972996&s=books&sprefix=lemon+or%2Cstripbooks%2C144&sr=1-1

Adam Morgan – Beautiful Constraint.
https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&keywords=beautiful+constraint&qid=1598972980&s=books&sr=1-1

Field and Binet – The Long and Short of It
https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&pd_rd_i=085294134X&pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&pd_rd_w=aEZhW&pd_rd_wg=3uB3v&pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&psc=1&refRID=DEJDWQQ7TVQWVGZTXZGJ

Rory Sutherland
https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&dchild=1&keywords=rory+sutherland&qid=1598973061&s=books&sprefix=rory+suther%2Cstripbooks%2C149&sr=1-1

Mark Ritson
https://www.marketingweek.com/mark-ritson/

WARC
https://warc.com/

Blog – the adcotnrarian
http://adcontrarian.blogspot.com/

Mark's Account Development Planning guide is available here to listeners:
https://www.wainwrightinsight.com/landing-page-account-development-planning-template/
His blog posts are available here: https://www.wainwrightinsight.com/account-development-plans/

You can find Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
or https://www.wainwrightinsight.com/

For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and their systems development.

He's also a project manager for more than 30 ongoing projects and specializes in CV skill and reference management modules, as well as the sales and tender management modules. Through his work, he has analyzed the workflows and processes for creating and managing tender specific CVS and references and more than 300 companies throughout the last 10 years and is one of the leading experts in this small, but business critical field.

LinkedIn: https://www.linkedin.com/in/andersdyrholm/
Orbit: https://www.orbit.online/

Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&S and launching multiple marketing initiatives that drove customer and employee acquisition.

Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies.

Outside of business pursuits, his passions are mentorship, mountaineering and personal development.

Matthew's LinkedIn: https://www.linkedin.com/in/matthew-winklestine/
Engaging Perspectives: https://www.engagingperspectives.com/

The Buyers' Market Podcast: https://podcasts.apple.com/us/podcast/the-buyers-market-podcast/id1578467005
Matthew's LinkedIn page: https://www.linkedin.com/in/matthew-winklestine/

Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting

Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her career, Rachelle has become a passionate advocate for proposal education and increasing process efficiency for marketers. She works with individuals and teams to identify opportunities to improve their marketing efforts, increase communication, and ensure pursuits are given adequate resources in order to prevent staff burnout.

https://www.linkedin.com/in/rachelle-ray-marketing/
http://www.rmrconsult.com/

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational development solutions to business and government. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is the co-host of the weekly workplace advice podcast, Cubicle Confidential and is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, The Wall Street Journal, the Huffington Post, Money Magazine, Southwest Airlines Magazine, CNN.com, Monster, CNBC, and the BBC.

Email: mary@careerstonegroup.com
Phone: 202-965-1144
Twitter: @maryabbajay
LinkedIn: www.linkedin.com/in/mary-abbajay-managingup/
Instagram: @maryabbajay
YouTube: https://www.youtube.com/user/maryabbajay
Websites: www.careerstonegroup.com | www.managingupthebook.com
Podcast: http://cubicleconfidential.com

Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.

Pre-order his book here: https://theaecguide.weebly.com/about-the-book.html.
Start a coversation with Gabe here: https://www.linkedin.com/in/gabelett/

Bryce Batts is a CAREER COACH FOR WOMEN IN THE AEC INDUSTRY. She’ll support YOU so you can BREAK THE GLASS CEILING and not FALL VICTIM TO THE OLD BOYS NETWORK! She'll help you level up your leadership and management experience with her Design Build coaching program where you will grow your confidence, set and achieve big goals and create a path to senior management.

Links:
www.brycebattscoaching.com
https://www.linkedin.com/in/bryce-batts-careers/
https://www.facebook.com/groups/brycebattscoaching

Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.

Links:
https://www.designkit.org/methods/ways-to-grow-framework
https://www.maktheway.com/the-growth-matrix/

https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983
https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151

https://www.linkedin.com/in/sarahwkinard/

www.theflamingoproject.com
sarah@theflamingoproject.com

Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.

Doug Parker, CPSM, FSMPS is the Principal & Founder at Elevate Marketing Advisors and the President of SMPS HQ.

Website: www.elevatemarketingadvisors.com
LinkedIn: https://www.linkedin.com/in/doug-parker-fsmps-cpsm-2b1a694/

Maisha Hagan is the owner and head coach at Beauty & the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty & the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.

Links:
search: www.bosslady.coach
connect: https://www.linkedin.com/in/maishachristian/
Performance Review Guide: https://www.bosslady.coach/resources.html

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.

Suggested Archmark Blog Articles:
Successful Content Marketing For Architects Starts With These 3 Essential Topics
Does your architecture firm website suck? Here are five steps to fix it.
Architecture Website Design - 5 Key Factors
SEO Strategy For Architects
5 Website Design Tips for Architects
How to Get Architecture Projects Online with a Digital-First Strategy

Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries.

She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services.

She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue.

Links: https://goldeneggconcepts.com/
LinkedIn: https://www.linkedin.com/in/lindseysiragusa/

Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.

Links:
https://linktr.ee/HRPassociates
https://hrpassociates.com/
https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454
https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw

ANN M. LEINER is the President & Chief Connection Officer at Stacey & Associates

For 30 years, Ann has facilitated capital projects that have changed the face of communities and institutions. After leading business development efforts for design and construction firms, she founded the Stacey & Associates consultancy in 2004 to assist AEC industry professionals in their pursuit of new and expanded business opportunities. Her firm represents architects, engineers, and construction companies that range from as small as 13 to as many as 1300 employees.

Ann routinely engages with building owners throughout the Mid Atlantic to consult on capital project planning and professional selections. Known for her creative problem solving and networking abilities, she is often sought after to connect facility owners, designers, and construction professionals with the right projects.

Recognized as one of the “Top 50 Women in Business in Pennsylvania”, Ann holds leadership positions with several non-profit organizations at the local, state and national level. She earned degrees from Albion College in Michigan and The Pennsylvania State University. Ann resides with her husband and two sassy shiba inus in Harrisburg, PA.

Her website is: https://www.staceyandassociates.com/
LinkedIn: https://www.linkedin.com/in/ann-leiner-7645a19/

Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate action, renewable energy technologies and community empowerment, and is responsible for developing and implementing all citywide sustainability programs and initiatives that build a safe, resilient, livable and inclusive city for all residents. Her goal is to make Costa Mesa a leader in Sustainability and is committed to working with diverse stakeholders to make that happen. https://www.linkedin.com/in/salemafeworki
Sustainability page - Costa Mesa Sustainability | City of Costa Mesa (costamesaca.gov)
Annual Sustainability Report - ANNUAL SUSTAINABILITY REPORT (costamesaca.gov)
Earth Day ‘what does sustainability mean to you’ video - Costa Mesa Celebrates Earth Day 2021

Matt Handal provides marketing and business development strategies that actually work. He has helped firms 10X their proposal results and realize significant growth. He is the author of Proposal Development Secrets, Contributing Editor of SMPS Marketer, and leads the Construction Owners Association of America’s Communication Committee. He has appeared in Engineering News Record, The Architect's Handbook for Professional Practice, and other industry publications.

To download Matt Handal's Proposal Management Training Checklist, please visit: https://www.helpeverybodyeveryday.com/aecmarketeer

Emily Hagopian is a national, award-winning architectural photographer based in San Francisco. Photographing projects for design, manufacturing, and hospitality clientele throughout the United States, Emily prides herself on working seamlessly with her clients, creating beautiful imagery and strong relations with the project team. Her keen eye for compelling composition and lighting allow her to capture interiors and structures in a manner that exemplify their essence and the flow of humanity within them.

To find out more about Emily Hagopian Photography, please visit: https://www.emilyhagopian.com/

Julie Huval is the Head of Marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie earned an MBA from The University of Texas at Arlington and is a self-described “data nerd”. She is part of her company’s five-member leadership team. Additionally, Julie is a Certified Professional Services Marketer.

Lindsay Diven, CPSM
Senior Consultant, Full Sail Partners
Founder, Marketers Take Flight

Lindsay is a marketing professional serving the A/E/C industry for more than 15 years. She currently is a Senior Consultant with Full Sail Partners. In this position, she works with clients to implement Deltek’s CRM system as well as the Blackbox Connector that brings your CRM data to systems like Constant Contact, MailChimp, and HubSpot.

She is the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company and is the creator of The Proposal Pro Course.

In her most recent position, she served as the Marketing and Business Development Director and a Board of Director for a 300-person A/E firm. In this role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy, oversaw six market lines with a team of 16 sales and marketing professionals.

She is a Certified Professional Services Marketer (CPSM) who is active with the SMPS Central Florida Chapter and the Southeastern Regional Conference.

Outside the of work, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.

Links:
Marketers Take Flight: https://www.marketerstakeflight.com/
Full Sail Partners: https://www.fullsailpartners.com/
Lindsay's LinkedIn: https://www.linkedin.com/in/lindsaydiven-deltekvisioncrm/

Kathryn Bennett, CPSM, is a veteran professional services marketer and Director of RFP Excellence at Loopio, a proposal automation software company. During her time as a Loopio user, she cut production time on RFPs by 35 percent and completed 150+ enterprise-level RFPs as a team of one in a single year. Kathryn believes that no proposal writer should ever have to work another 80-hour week, and she has dedicated her career to preventing burnout on RFP response teams.

Links -
Benchmarking Report - https://loopio.com/resources/2021-rfp-response-trends-report/
Loopio main page - https://loopio.com/
LinkedIn - https://www.linkedin.com/in/kathrynbennettwrites/
Loopio RFP Academy - https://academy.loopio.com/

Julie Huval is the Head of Marketing at Beck Technology. She is part of the five member leadership team for the fast growing preconstruction tech company. When Julie started with her company in 2012 there were 12 team members and she was the first marketing hire. Now the company has surpassed 60 employees and live out their core values of passion, innovation, and caring on a daily basis.

LinkedIn = https://www.linkedin.com/in/juliehuval/
Beck Technology website = https://beck-technology.com/
Beck Technology Twitter = https://twitter.com/becktechnology

Mercedez believes better writing makes for better business. She teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work. First and foremost a storyteller, Mercedez is passionate about finding and sharing a firm's unique stories to connect with clients. As a Proposal Specialist at Michael Baker, Mercedez leads strategy development sessions and translates capture planning into winning proposals for priority pursuits.
https://www.linkedin.com/in/mercedezlthompson/
http://simplywritingblog.com/

Rachel is an experienced marketer that quickly moved up the corporate ladder to become the Chief Operating Officer for one of Hawaii’s largest construction cost consulting firms. Starting her career in the AEC industry as a Marketing/Project Coordinator in 2016, Rachel quickly advanced to become the firm’s Business Development & Marketing Director in 2018, followed by being elevated to Chief Operating Officer in 2020. In her current role, Rachel oversees all non-technical operations of the company, including marketing, human resources, accounting, information technology and administration.

In addition to her AEC career, Rachel is also the founder and owner of Sun Stage Music, a Hawaii-based music production studio that provides publishing, production, clearance and music administration services. Together with husband Jordan, Rachel assists clients and musicians with helping to get their audio creations produced, published, and managed.

Rachel received a Bachelor of Fine Arts degree in Recorded Music from New York University’s Tisch School of the Arts, with a minor in Computers & Web Programming. She is very active with SMPS Hawaii, having served as Chapter President in 2018-2019 and currently as a Director at Large. She is also a member of the Association of Independent Music Publishers.

J. Uno & Associates: https://j-uno-associates.com/

To find out more about Leslie and her work, please visit:
Website: www.blaizecommunications.com
LinkedIn: https://www.linkedin.com/in/freelance-writer-architecture-engineering-construction/
Case Study Win Guide: https://mailchi.mp/a0360b95822b/case-study-win-guide

Tenille Bettenhausen is a business developer serving the Los Angeles market for the American Institute of Steel Construction. She earned her BS degree in Architecture from Arizona State University in 2000. After graduation, Tenille started her career in architecture at various local Orange County firms, where she worked on a wide variety of projects including design rollout projects for Nordstrom, Washington Mutual Bank and various healthcare projects. She has 18 years of previous experience as an architectural project designer, project engineer in construction, and for the last four years, has been the Business Development Manager for a local architecture firm. She is heavily involved in her local chapter of the AIA and is currently the co-chair for the Women in Architecture committee. Tenille is also a podcaster for her new show Death By Architecture, a podcast that marries her two loves of design and true crime. Using her other passions of marketing and building design, she finds business development and relationship building of the utmost importance and is also what makes her a great marketer (marketeer).

Megan is a creator, curator and curiosity advocate. Storyteller with a focus on people-power engagement and long-term growth. Content structuralist, podcast host, visionary producer and written word worker.

You can find the MYA podcast here:
Website: https://www.myyogaaudio.com/
Instagram: https://www.instagram.com/p/CFXR4TWFFA5/?igshid=qgooquqb1djf
LinkedIn: https://www.linkedin.com/company/mya-my-yoga-audio
Facebook: https://www.facebook.com/MyYogaAudio/

Shiloh Swanson, FSMPS, CPSM is a Senior Principal and National Sales Manager at Stantec.

With nearly 25 years of marketing experience in the AEC industry, Cricket Robertson, FSMPS, CPSM, develops brand messaging and works with all levels of company leadership to create experiences. She is a marketing professional with the ability to conceptualize solutions and implement successful processes. Cricket’s passion is communications and branding, and being able to tell the story to create connections. Her skills include writing, designing, and producing quality materials. Cricket has worked in all AEC sectors, giving her a comprehensive understanding of our companies work together.

Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.

You kind find Gabe on LinkedIn or via email at gabe.lett@amce.com.

Jamie has over 20 years experience in the public and private sector and has a diverse public works background in development services, traffic, transportation, planning, construction, roadway and freeway design, transit facilities planning, and operation & maintenance. She also has extensive experience working on large scale commercial and residential developments, transportation facilities such as the Anaheim Regional Transportation Intermodal Center (ARTIC), and fostering partnerships with public utilities, neighboring cities and agencies. Jamie is focused on excellent customer service and working as a team to achieve results. The City of Yorba Linda currently has many exciting projects such as their recent completion of the Yorba Linda Town Center and upcoming completion of their new Public Library and Cultural Arts Center.

Prior to joining Yorba Linda, Jamie worked at the City of Anaheim, Orange County Public Works and the private engineering sector. She received both her Bachelor’s degree in Civil Engineering and Master’s degree in Civil Engineering, specializing in Transportation Planning, from the University of California, Irvine. She is a licensed Professional Civil Engineer in the state of California.

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.

To find out more about David and his work, head on over to https://lecoursdesign.com/

Candi Crosson is a Graphic Designer with Stantec. She has worked on a broad range of design projects and brings creativity and experience to her teams. In her 30+ years as a designer (five of those as a cartographic technician), she has worked on projects for various corporate environments, designing for both print and web platforms.

Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry.

She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications.

At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally.

Dedicated to providing unbiased information about California water issues, the water news source reaches thousands of regular readers and water leaders throughout the state. Based in Southern California but regularly traveling throughout the state to cover conferences, meetings and events, Chris Austin has earned a stellar reputation among the state’s agricultural, environmental
and water stakeholders for unbiased, complete, timely, and accurate reporting and news curation.

For more infomation on Maven's Notebook, you can visit mavensnotebook.com.

Thanks for listening!

Indsutry Changes in Response to COVID-19: https://d1b324d4-cd54-43fc-873d-cfe47524b2e5.filesusr.com/ugd/04f25a_cd851df4462d4ff68a05d2dddfb1aa52.pdf?index=true

Contact Information:
Email: jen@elevatemarketingadvisors.com
Cell: 904-502-9999
LinkedIn: https://www.linkedin.com/in/elevatetheindustry/
Twitter: @elevateaec
Website: www.elevatemarketingadvisors.com

Virtual Interview Webinar:
https://smps-oc.org/meetinginfo.php?id=59&ts=1602612554

SMPS Webinar Series: Change Management - October 13, 15, 19
https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview

Connect on LinkedIn
https://www.linkedin.com/in/maishahagan/

Website
https://www.bosslady.coach/

For 50% off her new course on teachable, use code AEC50

Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.

In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2.

Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service.

Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu.

Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015.

He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework.

Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof.

He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA & MA in History from TCD.

Andy's Reading Recommendations:

Byron Sharp – how brands grow;
https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560

Jenni Romaniuk – Building distinctive assets
https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&keywords=jenni+romaniuk&qid=1598972960&s=books&sr=1-1

Orlando Wood – Lemon
https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&dchild=1&keywords=lemon+orlando+wood&qid=1598972996&s=books&sprefix=lemon+or%2Cstripbooks%2C144&sr=1-1

Adam Morgan – Beautiful Constraint.
https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&keywords=beautiful+constraint&qid=1598972980&s=books&sr=1-1

Field and Binet – The Long and Short of It
https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&pd_rd_i=085294134X&pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&pd_rd_w=aEZhW&pd_rd_wg=3uB3v&pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&psc=1&refRID=DEJDWQQ7TVQWVGZTXZGJ

Rory Sutherland
https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&dchild=1&keywords=rory+sutherland&qid=1598973061&s=books&sprefix=rory+suther%2Cstripbooks%2C149&sr=1-1

Mark Ritson
https://www.marketingweek.com/mark-ritson/

WARC
https://warc.com/

Blog – the adcotnrarian
http://adcontrarian.blogspot.com/

Connect with Dacia every Thursday at 12:30 pm central on LinkedIn live, so be sure to follow her and send her a connection request.
Find out about her free, but invitation-only, marketing sessions called Coffee with Coffey here: http://coffee.themarketingblender.com.pages.services/coffee-invite-1/
Learn more about The Marketing Blender services at https://www.themarketingblender.com/

Danielle is also the owner of CBD Company, Unoia which is a CBD lifestyle company focused on how CBD assists with mental health, self-care and mindfulness. She is also a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides in Atlanta, Georgia with her partner and two dogs.

As promised, here are the links to topics mentioned in the podcast
[safe space] https://www.daniellegraymba.com/safespace
Unoia website https://www.worldofunoia.com/
CBD for the Professional on August 13th: https://lnkd.in/dy56mXQ

Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.

My website:
www.premierehire.com
leanne@premierehire.com
Direct line: 760-448-4730

Born in Oakland California but raised in Hawaii, Chris was born into a Marketing family. Chris’ father was
an ol’school “Ad Man” and included him on many photo and video shoots and there the marketing hook
was set.  Chris’ 30+ years of marketing experience is mostly outside the A/E/C world and brings a
marketing-centric view to A/E/C marketing. He has worked for Advertising Agencies, Non-Profit
Organizations, and Tech companies doing all varieties of marketing and public relations. About 10 years
ago he began working for a mechanical contractor which led to his current position with Capital
Engineering.  Capital Engineering is a 73 year old, 60 person, 4 office design firm specializing in
Mechanical Design for the healthcare, government, science, and education markets.

Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!

To find out more about Courtney and CKC, please www.ckearneyconsulting.com and her LinkedIn page www.linkedin.com/in/courtneykearney .
The link to the let’s talk race page: https://mailchi.mp/1a51c98b5e49/letstalkrace
Link to the original IG post for the poem Courtney ended the podcast with: www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed

She holds a PhD in organizational development, a masters of information science, and a degree
in history and serves as an instructor at Harvard University Extension School and Penn State
University. Her work at Penn State includes teaching in the Smeal College of Business, as well
as serving as an associate faculty member with the Sustainability Institute, the Institute for
Computational and Data Sciences, and the Institutes of Energy and the Environment. Her
teaching experience includes courses in international business, negotiation, conflict resolution,
strategic management, leadership, and sustainability. Maurie also teaches executive seminars
in negotiation and advanced negotiation for the Harvard Professional Development Program.
In 2019, she received the Harvard University Joanne Fussa Distinguished Teaching Award.
In addition to her work, Maurie is involved with numerous advisory boards, nonprofits, and
humanitarian organizations internationally and locally. She is on the board of advisors for Good
Sun, an organization that engages with communities to develop and deploy energy solutions in
the US and countries such as Rwanda, Uganda, and Kenya and serves as a board member and
volunteer for several animal rescues. In addition, she has served on numerous government
advisory boards and committees across multiple administrations.

She is currently writing about women, negotiation, and leadership and the impact on recent
political and social events.