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    <pubDate>Mon, 14 Nov 2022 22:25:08 -0500</pubDate>
    <description>We believe a good story changes how you think. A great story changes how you feel. This is the podcast where we look beyond traditional marketing ideas. If you want big results, you’ll need big ideas. From neuromarketing to branded films, we talk about the things we wish we had learned in marketing school. 
Dan Hack and Merritt Trigg are from Hackstone, a content agency that produces strategic high-value campaigns for clients and agencies.
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    <copyright>© 2026 Hackstone</copyright>
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    <itunes:subtitle>Real world marketing advice for marketers and entrepreneurs</itunes:subtitle>
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    <itunes:summary>We believe a good story changes how you think. A great story changes how you feel. This is the podcast where we look beyond traditional marketing ideas. If you want big results, you’ll need big ideas. From neuromarketing to branded films, we talk about the things we wish we had learned in marketing school. 
Dan Hack and Merritt Trigg are from Hackstone, a content agency that produces strategic high-value campaigns for clients and agencies.
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      <title>Episode 6: We Tested Some Boring Commercials</title>
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      <itunes:subtitle>Do boring commercials work? We did an experiment to find out. Dan talks about the data, a botched client pitch, and why clients don't care about data.</itunes:subtitle>
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      <title>Episode 5: Marketing in a Post- iOS 14 World</title>
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      <itunes:subtitle>Has iOS 14 and chromes cookie announcement turned marketing into a barren wasteland? Nah. You just have to try harder. </itunes:subtitle>
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      <title>Episode 1: 5 Reasons You May Not Be Getting Hired and Guest Adam Bleibtreu, CMO of Creative Circle</title>
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      <pubDate>Fri, 06 Nov 2020 09:00:00 -0500</pubDate>
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        <![CDATA[<p>5 reasons you may not be getting hired, mistakes you&#39;re making when negotiating your salary, and guest Adam Bleibtreu, CMO of Creative Circle.</p>]]>
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        <![CDATA[<p>5 reasons you may not be getting hired, mistakes you&#39;re making when negotiating your salary, and guest Adam Bleibtreu, CMO of Creative Circle.</p>]]>
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      <title>Hiring and working with an agency: Todd Harvey</title>
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      <pubDate>Mon, 14 Sep 2020 09:00:00 -0400</pubDate>
      <author>dan@hackstone.com (Dan Hack)</author>
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      <itunes:subtitle>Todd Harvey, principal and creative director at Mission Media, talks about hiring and working with an ad agency. Dan and Merritt talk about managing creatives and herding cats.</itunes:subtitle>
      <itunes:duration>51:13</itunes:duration>
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      <title>Why COVID commercials didn't connect + guest Vincent Sharps on corporate social responsibility</title>
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      <pubDate>Mon, 29 Jun 2020 00:15:00 -0400</pubDate>
      <author>dan@hackstone.com (Dan Hack)</author>
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      <itunes:subtitle>We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: BigMarketing@hackstone.com</itunes:subtitle>
      <itunes:duration>53:32</itunes:duration>
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        <![CDATA[<p>We talk about why COVID commercials didn&#39;t do well. </p>

<p>Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. </p>

<p>Send your marketing questions to: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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      <itunes:keywords>vincent sharps, mindgrub, hackstone, covid commercials, covid ads, big marketing, csr, corporate social responsibility, marketing, crisis communication, statistics, consumer insights</itunes:keywords>
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        <![CDATA[<p>We talk about why COVID commercials didn&#39;t do well. </p>

<p>Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. </p>

<p>Send your marketing questions to: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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        <![CDATA[<p>We talk about why COVID commercials didn&#39;t do well. </p>

<p>Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. </p>

<p>Send your marketing questions to: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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      <title>Steve Pacinelli–How To Get A 76% Reply Rate By Being Human</title>
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      <pubDate>Mon, 15 Jun 2020 10:00:00 -0400</pubDate>
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      <itunes:subtitle>Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about authenticity and what you can do to make sure you don't miss the mark.</itunes:subtitle>
      <itunes:duration>33:43</itunes:duration>
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        <![CDATA[<p>Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. </p>

<p>We also talk about how easy it is to mess up authenticity and what you can do to make sure you don&#39;t miss the mark–like so many companies do.</p>

<p>Email us your marketing questions, thoughts, and suggestions: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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        <![CDATA[<p>Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. </p>

<p>We also talk about how easy it is to mess up authenticity and what you can do to make sure you don&#39;t miss the mark–like so many companies do.</p>

<p>Email us your marketing questions, thoughts, and suggestions: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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        <![CDATA[<p>Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. </p>

<p>We also talk about how easy it is to mess up authenticity and what you can do to make sure you don&#39;t miss the mark–like so many companies do.</p>

<p>Email us your marketing questions, thoughts, and suggestions: <a href="mailto:BigMarketing@hackstone.com" rel="nofollow">BigMarketing@hackstone.com</a></p>]]>
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