feed02.fireside.fm Tue, 24 Feb 2026 09:39:25 -0600 Fireside (https://fireside.fm) 15 Minutes To Impact https://fifteenminutes.fireside.fm Tue, 24 Feb 2026 10:36:55 -0500 Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts. en-us © 2026 15 Minutes To Impact episodic The podcast that gets right to the point on association marketing. Melanie Marcotte Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts. false Melanie Marcotte mmarcotte@marketinggeneral.com yes Episode 25: Making Organic Social Strategic https://fifteenminutes.fireside.fm/25 775f066f-95d2-4918-84c0-b4971160803f Tue, 24 Feb 2026 00:15:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 16:54 false By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

]]> By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

]]> By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.

]]> https://fireside.fm/player/v2/wKnSwAY9+1Juj9plk ]]> Jenna Tonsor Melanie Marcotte Episode 24: Give Your Value Prop A Glow-Up With AI https://fifteenminutes.fireside.fm/24 eb559933-6c2a-4738-861d-d6d28a762a7e Fri, 05 Dec 2025 13:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 15:27 false By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

]]> By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

]]> By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.

]]> https://fireside.fm/player/v2/wKnSwAY9+BC7-HfiS ]]> Jenna Tonsor Melanie Marcotte Episode 23: Profiles, Personas, and the Power of Insight https://fifteenminutes.fireside.fm/23 7d638188-b90c-4597-8a4c-45e8db6cf7c5 Tue, 28 Oct 2025 10:45:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte By truly knowing your audience, you unlock smarter, stronger marketing. Join Melanie Marcotte and Jenna Tonsor as they explore personas, journey mapping, and more with MGI’s profiling expert, Joanne Shaw. 16:12 false https://fireside.fm/player/v2/wKnSwAY9+I2qHU6Ng ]]> Jenna Tonsor Melanie Marcotte Episode 22: Wait, Telemarketing Still Works? https://fifteenminutes.fireside.fm/22 6628413a-c455-4fac-a2f3-779b6e6b795c Tue, 07 Oct 2025 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte Think no one answers the phone anymore? Think again. In this episode, MGI’s telemarketing expert Charity Westfall joins Melanie Marcotte and Jenna Tonsor to reveal why conversations still convert. Get the insider scoop on timing, scripting, and turning calls into connections that drive real results…all in just 15 minutes. 18:26 false https://fireside.fm/player/v2/wKnSwAY9+NhwenQu_ ]]> Jenna Tonsor Melanie Marcotte Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report https://fifteenminutes.fireside.fm/21 f255752e-0235-4e2e-b7e7-d4ec746dd5f5 Fri, 15 Aug 2025 11:30:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte In this episode of 15 Minutes to Impact, hosts Melanie Marcotte and Jenna Tonsor sit down with MGI Senior VP Tony Rossell to dig into the brand-new 2025 Membership Marketing Benchmarking Report (MMBR). From uncovering the biggest drivers of membership growth to cracking the code on value propositions, innovation, and reaching Gen Z and Millennials, this conversation is packed with real-world insights and data-backed strategies every association leader needs to hear. Whether you’re focused on recruitment, renewals, or rethinking your member benefits, this episode delivers actionable takeaways you can put to work today. 20:15 false https://fireside.fm/player/v2/wKnSwAY9+dczAimZ5 ]]> Jenna Tonsor Melanie Marcotte Episode 20: Email Testing - The Reboot Episode https://fifteenminutes.fireside.fm/20 ca587bbf-8f4a-4435-9b24-554c073f2b84 Tue, 03 Jun 2025 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 25:14 false https://fireside.fm/player/v2/wKnSwAY9+o5OBsu_v ]]> John Sample Episode 19: Protips 2024 https://fifteenminutes.fireside.fm/19 aa279cfc-4853-4aa6-9c26-1fea245f98b6 Tue, 05 Mar 2024 10:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 13:58 false https://fireside.fm/player/v2/wKnSwAY9+-oX8XuK5 ]]> John Sample Episode 18: Increase First-Year Member Engagement https://fifteenminutes.fireside.fm/18 cb974d9a-fb19-4970-87d0-929f61c9ccd7 Tue, 23 Jan 2024 08:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 6:31 false https://fireside.fm/player/v2/wKnSwAY9+sNKg53y0 ]]> John Sample Episode 17: Connected TV - The Tactic to Test in 2024 https://fifteenminutes.fireside.fm/17 2ba49a42-fe19-4b3f-9d5c-f22523469ec3 Tue, 05 Dec 2023 09:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John Sample talks with Todd Michaels and Michelle Peterson about Connected TV, a great tactic to test in 2024. 17:32 false https://fireside.fm/player/v2/wKnSwAY9+EmvTnT8s ]]> John Sample Episode 16: By Popular Demand - Association Marketing Protips for 2023 https://fifteenminutes.fireside.fm/16 4df72717-6049-4c3d-9506-5e712409f106 Fri, 17 Mar 2023 14:15:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte Virtual walk around MGI - tips from Team MGI for success in 2023 18:14 false https://fireside.fm/player/v2/wKnSwAY9+eYcAOB83 ]]> John Sample Episode 15: Association Marketing Protips for 2022 https://fifteenminutes.fireside.fm/15 031e0f70-e214-4d1d-a139-9f38d68c5891 Tue, 08 Feb 2022 11:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte The team at MGI share protips for marketing success in 2022! 19:16 false Associations, Membership, Marketing https://fireside.fm/player/v2/wKnSwAY9+aSOfuZw6 ]]> John Sample Episode 14: IOS 14.5 - Why Facebook Is Not Happy https://fifteenminutes.fireside.fm/14 9b1c6eec-4dd6-400f-b2e8-fab27a9ac08e Tue, 27 Apr 2021 11:15:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change. 17:15 false MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

]]> Associations, Membership, Digital Marketing, 14.5 MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

]]> MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

]]> https://fireside.fm/player/v2/wKnSwAY9+93SdNIlm ]]> John Sample Episode 13: MGI's 2020 Association Economic Outlook Report https://fifteenminutes.fireside.fm/13 b989f39f-4257-4a49-96a2-6eacc76f1ee3 Wed, 04 Nov 2020 09:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John Sample and Tony Rossell discuss MGI's latest report. 10:01 false Associations, Membership, Marketing https://fireside.fm/player/v2/wKnSwAY9+Uk4sjNy9 ]]> John Sample Episode 12: Promoting Virtual Events https://fifteenminutes.fireside.fm/12 0b854752-0ddc-42cf-8db3-8dd211466125 Mon, 05 Oct 2020 11:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte A game plan for promoting virtual events. 21:50 false Associations, Membership, Digital Marketing https://fireside.fm/player/v2/wKnSwAY9+uHOgirYU ]]> John Sample Episode 11: MMBR Series - Renewal & Reinstatement https://fifteenminutes.fireside.fm/11 bbd2d35f-4abd-4b78-b76d-c5e7e0908730 Fri, 11 Sep 2020 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 10:34 false https://fireside.fm/player/v2/wKnSwAY9+FmHeYLNl ]]> John Sample Episode 10: MMBR Series - Engagement https://fifteenminutes.fireside.fm/10 94aab547-d458-45ba-acc1-60d331a868ab Fri, 11 Sep 2020 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 12:10 false https://fireside.fm/player/v2/wKnSwAY9+C2IK5HkP ]]> John Sample Episode 9: MMBR Series - Recruitment https://fifteenminutes.fireside.fm/9 f412be91-e364-4e4f-b477-cfcb8b2cdf9b Fri, 11 Sep 2020 11:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte 20:10 false https://fireside.fm/player/v2/wKnSwAY9+rlwt1_Ub ]]> John Sample Episode 8: What We Can Learn From Past Crises https://fifteenminutes.fireside.fm/8 7d4e4cfd-001f-4f84-9de5-646d9b816106 Tue, 16 Jun 2020 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009. 12:17 false John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

]]> Associations, Membership John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

]]> John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

]]> https://fireside.fm/player/v2/wKnSwAY9+7fq_Cwxr ]]> John Sample Episode 7: Research - Has there been a shift? https://fifteenminutes.fireside.fm/7 79479b69-58c3-4be8-92a0-65a86b511c90 Mon, 18 May 2020 12:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era. 20:46 false John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

]]> Associations, Membership John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

]]> John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

]]> https://fireside.fm/player/v2/wKnSwAY9+AiN4qE6I ]]> John Sample Episode 6: Moving Forward - Signs of Innovation https://fifteenminutes.fireside.fm/6 d0783841-578e-4829-855d-c8153f5d8003 Wed, 29 Apr 2020 07:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte Moving forward in the COVID-19 era. Senior MGI strategists describe what is working in association marketing. Some associations are finding ways to innovate - looking to thrive, not just survive. 20:00 false Associations, Membership, Marketing https://fireside.fm/player/v2/wKnSwAY9+hbIZG1OI ]]> John Sample Episode 5: Digital Marketing in the COVID-19 Era https://fifteenminutes.fireside.fm/5 442dab95-b360-4e0b-a5ab-17ff2bd782aa Mon, 06 Apr 2020 05:00:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John Sample talks with Todd Michaels about the unique opportunity for marketers in these uncertain times - paid digital marketing. 26:13 false Associations, Membership, Digital Marketing https://fireside.fm/player/v2/wKnSwAY9+X4gMT7i6 ]]> John Sample Episode 4: MGI's Advice - These Trying Times https://fifteenminutes.fireside.fm/4 3911b178-ac69-4150-bd8f-699688bf796e Mon, 23 Mar 2020 19:15:00 -0400 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John Sample and Rick Whelan discuss association marketing in the COVID-19 era. 15:44 false Associations, Membership https://fireside.fm/player/v2/wKnSwAY9+NFbxSdke ]]> John Sample Episode 3: Strategies to Improve Renewals https://fifteenminutes.fireside.fm/3 933b2c87-f83d-48a8-a1f5-03c5f7055d9e Wed, 04 Mar 2020 10:15:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John and Tony discuss strategies to improve membership renewals. 15:35 false Associations, Membership https://fireside.fm/player/v2/wKnSwAY9+13FEPcYp ]]> John Sample Episode 2: Need Results Fast? Do Something. https://fifteenminutes.fireside.fm/2 0b9b3420-9896-4952-acd8-8c98991dfa98 Mon, 30 Dec 2019 12:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte John talks with MGI President, Rick Whelan. 10:34 false John and Rick discuss ways to get quick results. The key is doing something!

]]> Associations, Marketing, Membership John and Rick discuss ways to get quick results. The key is doing something!

]]> John and Rick discuss ways to get quick results. The key is doing something!

]]> https://fireside.fm/player/v2/wKnSwAY9+d-HEFz3h ]]> John Sample Episode 1: Key Takeaways from the 2019 Benchmarking Report https://fifteenminutes.fireside.fm/1 aecd4424-1ca2-4fea-a1a1-836374e865c0 Mon, 30 Dec 2019 09:00:00 -0500 mmarcotte@marketinggeneral.com (Melanie Marcotte) full Melanie Marcotte Tony Rossell discusses the key takeaways from Marketing General's 2019 Membership Marketing Benchmarking Report. 15:56 false John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

]]> Associations, Marketing, Membership John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

]]> John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

]]> https://fireside.fm/player/v2/wKnSwAY9+bARqdxBq ]]> John Sample