Join us for a discussion on the latest franchise development new and growth strategies from one of Franchising's top thought leaders recorded live at The International Franchise Association's 2026 Convention.

Special Guests: August Johnson and Mark Jameson.

On a new season of Franchise Freaks, CEO Scott White and Creative Director Dan Wiley of the premier Franchise marketing agency Thunderly share their tips for stepping up your brand's design work.

They join host *Jack Monson * to discuss:

• Brand recognition being more critical that ever
• Using all of your brand assets to help tell your story
• Creating stories that connect emotionally with people
• And, what AI-Generated design work can't do

For more on Amplified Integrated Marketing for Franchise brands, visit thunderlymarketing.com

Special Guests: Dan Wiley and Scott White.

Brent shares his outlook on franchise growth for the whole industry, how the landscape looks for small business ownership, and how his brand is standing out in a competitive field.

Connect with Brent at and his team at https://sportclipsfranchise.com/

Special Guest: Brent Greenwood.

Today’s guest is Craig Sherwood, Senior Vice President, Development at The Joint Chiropractic.

Craig shares:
• The Joint’s unique position in the franchise space
• Recurring revenue models and flexible schedules
• The franchisees’ passion for helping people, reducing pain, and elevating life.
• Growth plans in the very near future, including number 1000!

Thanks to the International Franchise Association for hosting us and this live recording at IFA World Franchise Show

Special Guest: Craig Sherwood.

• Breaking down the silos between these essential media types
• Pairing 2 elements of PESO to get rolling
• The future of the model

Join us over on the Social Geek podcast for part 1 of our conversation available now.

Special Guest: Gini Dietrich.

We’re chatting about personal branding not only for executives, but also for franchisees. Many small business owners are finding success and new customers by becoming local micro-influencers and subject matter experts.

Felicia also shares advice on how to enable, equip, and empower franchisees to market effectively in their region.

Special Guest: Felicia Reeves.

We’re chatting about franchise trends, menu trends, and of course, wings! Ken also shares his take on what makes a successful franchisee.

Special Guest: Ken Kanzaki.

Today we’re chatting with Ricky Richardson, CEO of Eggs Up Grill, live from Vegas at The Multi-Unit Franchising Conference.

Ricky shares his thoughts on

• The explosion in Multi-Unit Franchise ownership especially in restaurants
• Why Multi-Unit operations are more far efficient and what makes a successful owner
• The appeal of the daytime daypart for owners
• Improvements in US supply chain efficiencies and the lower cost of America's favorite food: eggs!

JJ shares his vision on the sectors that are seeing the most growth in the near future, the forecast for Franchising for the next 5 years, and other elements that will have an impact on franchising including the economy to government regulations.

Thanks to the International Franchisee Association for hosting us at IFA 2025!

Special Guest: JJ Sorrenti.

Anne shares her thoughts on:
• What will make the biggest impact on franchising this year
• The future of education enterprises and how technology and AI will make a difference
• What most people don’t yet understand about franchising

Special Guest: Anne Huntington Sharma.

Mark the discusses the strategies between the growth of the various brands that are part of the Propelled platform – including some upcoming rebranding for some of Mark’s brands coming up at this year’s MUFC!

We also discuss:
• The difference between Consumer-focused franchise brands and B2B brands
• Growth plans for all franchises and forecast on the economy in 2025 and 2026
• And, what’s something about franchising that Mark wishes everyone understood?

Special Guest: Mark Jameson.

Podcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.

Visit us at https://thunderlymarketing.com

Special Guest: Rocco Fiorentino.

We’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.

Visit us at https://thunderlymarketing.com

Special Guests: Brad Stevenson, Brian Wieters, and Brian Woods.

This is Part 2 of our conversation with Scott White and Monica Feid, Co-founders of Thunderly, recorded live at IFE 2025.

Also joining us today: the next generation of leaders from the agency, team supervisors Ellie Robertson and Jason Weaver.

Ellie and Jason share their ideas on:

• How Marketing, PR, and Communication integration works
• How to balance brand awareness and lead generation
• The future of Franchising Marketing

Visit us at https://thunderlymarketing.com

Special Guests: Ellie Robertson, Jason Weaver, Monica Feid, and Scott White.

Host Jack Monson is live at The International Franchise Association 2025 Convention with the co-founders of Thunderly (formerly known as BizCom and Brand J), Scott White and Monica Feid.

Scott and Monica share:

• Their vision on where Franchising is going.
• Why relaunch a brand or agency in 2025?
• Why “Thunderly”?

Visit us at https://thunderlymarketing.com

Special Guests: Monica Feid and Scott White.

Scott White of BizCom Associates and Dan Wiley of Brand J share ideas on finding the best stories from Franchisees and Franchisors. These stories are the best way to share a brand’s or leader’s passion and change lives!

Special Guests: Dan Wiley and Scott White.

• Advice on enhancing brand awareness & credibility, specifically in the franchise space
• Best practices for pitching CEOs and brand leaders as well telling stories of local small business owners
• Some examples of some recent compelling and fun stories

Special Guests: Loren Thum and Sylvia Shtraym.

We’ll discuss:
• How influencers can bring visibility and credibility to a brand
• Micro versus Macro Influencers
• What’s next in this space – has it peaked or is there more growth coming?

Special Guests: Emily Seabaugh and Lauren Moore.

• Why is a franchise brand’s crisis potentially more explosive than other brands’?

• How does a communications team jump into action when news is about to break?

• What should all brands have in place to plan for a potential crisis?

• And why “no comment” is a poor response in any situation!

Special Guests: August Johnson and Monica Feid.

They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding.

What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage?

And … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?

Special Guests: Lauren Moore and Monica Feid.

Our team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly & engaging Fran Dev website.

We’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territory maps anymore?

Plus: How often should the storytelling content like videos and articles be refreshed? How often should the website be completely redone? How has ADA compliance affected fran dev websites recently?

Special Guests: Angela Moore, Jason Weaver, and Sophia Giordano-Scott.

• Is Facebook advertising dead? How is it working for franchise development leads?

• What types and formats are working best to get engagement? And what’s different with Meta this year from last year?

• How can franchisors approach the special category issues on Meta? How can they mix specific targeting with AI’s copy-driven targeting?

• And, are franchise brands gravitating more to LinkedIn for fran dev?

Special Guests: Alyssa Alvarez and Jason Weaver.

Dan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands' franchise development films and videos.

Today he's discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shots that will improve your brand’s videos.

Special Guest: Dan Wiley.

Are Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content.

We also discuss:
• Different calls to action and tactics for emerging brands versus well-recognized established brands
• Creating consistent messages between paid lead gen and other content
• The importance of feedback from the fran dev salespeople
• Recommended ad spends to get consistent results on Meta and Google Ads

Jason also shares his views on budgets for this year and the biggest changes he’s seen in lead gen in the past few years.

Special Guest: Jason Weaver.

Sophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and shares tips on writing compelling, attractive, impactful stories for franchisors.

We’ll share the best ways to prepare before the writing starts including:
• Researching keywords and competitors
• Discovering how, and for what, candidates are searching
• Interviewing the brand team, franchisees, and other stakeholders
• Finding the purpose and reason for each piece of content

We also touch on how AI has changed the role and workload for all content creators and the difference between using AI to help your writing process rather than having AI write content for you.

Special Guest: Sophia Giordano-Scott.

How can brand leaders share the right stories and be found by new potential franchisees?

Andrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J's project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Developement executives.

In less than one year, Andrea's videos have become the hottest vehicle in the industry to tell stories so potential business owners will get to know, like, and trust the people and the brand.