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    <fireside:genDate>Sun, 16 Aug 2026 06:00:52 +0000</fireside:genDate>
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    <title>The Hardest Thing</title>
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    <pubDate>Fri, 24 Jul 2026 08:00:06 -0400</pubDate>
    <description>Success rarely comes from a single breakthrough. It comes from navigating the moments that almost made you quit. On The Hardest Thing, Kris Priemer sits down with founders, investors, creators, athletes, artists, and business leaders to uncover the defining moments behind their success. Together, they explore the hardest decisions, biggest setbacks, unexpected opportunities, and lessons that shaped their careers and lives. These aren't interviews about polished success stories. They're conversations about uncertainty, resilience, leadership, and what it really takes to build something meaningful. Whether you're building a company, pursuing a creative passion, leading a team, or simply looking for inspiration to take your next step, each episode offers practical insights and honest stories from people who've been there. Because behind every great accomplishment was the hardest thing.</description>
    <language>en-us</language>
    <copyright>© 2026 The Hardest Thing</copyright>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Every remarkable achievement has one thing in common: there was a hardest thing. On The Hardest Thing, Kris Priemer sits down with founders, investors, creators, athletes, and leaders to explore the moments that tested them, shaped them, and ultimately changed the course of their journey. Honest conversations about ambition, resilience, failure, and what it really takes to build something meaningful.</itunes:subtitle>
    <itunes:author>Kristopher Priemer</itunes:author>
    <itunes:summary>Success rarely comes from a single breakthrough. It comes from navigating the moments that almost made you quit. On The Hardest Thing, Kris Priemer sits down with founders, investors, creators, athletes, artists, and business leaders to uncover the defining moments behind their success. Together, they explore the hardest decisions, biggest setbacks, unexpected opportunities, and lessons that shaped their careers and lives. These aren't interviews about polished success stories. They're conversations about uncertainty, resilience, leadership, and what it really takes to build something meaningful. Whether you're building a company, pursuing a creative passion, leading a team, or simply looking for inspiration to take your next step, each episode offers practical insights and honest stories from people who've been there. Because behind every great accomplishment was the hardest thing.</itunes:summary>
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    <itunes:owner>
      <itunes:name>Kristopher Priemer</itunes:name>
      <itunes:email>kris@fireside.fm</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
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    <item>
      <title>Episode 6: One Yes Away: Former Olympian Priscilla Loomis on Grit, Resilience, and Starting Over</title>
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      <pubDate>Fri, 24 Jul 2026 07:45:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Kris sits down with former Olympian and motivational speaker Priscilla Loomis during IDEA Week for a conversation about grit, resilience, and what it really takes to build something from scratch and why the Olympic mindset and the entrepreneurial mindset are more alike than you'd think.</itunes:subtitle>
      <itunes:duration>39:00</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
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      <description>
        <![CDATA[<p>Episde 6: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/priscilla_frederick/" rel="nofollow noopener">https://www.instagram.com/priscilla_frederick/</a>) </p>

<p>Former Olympian and motivational speaker Priscilla Loomis joins Kris at Idea Week to talk about how the mindset that took her to the Olympics is the same one driving her entrepreneurial journey, and why being told no just means you're asking big enough.</p>

<p>--<br>
Show Notes:</p>

<p>(0:00) Welcome &amp; Intro: Priscilla Loomis<br>
(1:00) Entrepreneurship Isn't Trendy. It's Hard.<br>
(3:30) Training for the Olympics Backwards<br>
(7:00) Stay in Your Lane: Hiring for What You're Not Good At<br>
(10:30) The Pan American Games &amp; What the Medals Mean<br>
(13:00) Eight Years of Training for One Day of Competition<br>
(15:00) The Moment She Knew She Had to Go Back<br>
(19:00) Olympic Mindset vs. Entrepreneur Mindset<br>
(22:00) Why the Nine to Five Was Never Going to Work<br>
(24:30) Boundaries, Family &amp; Protecting Your Energy<br>
(27:00) Scaling in 2026: Mentors, Advisors &amp; Coaches<br>
(30:00) Decision Fatigue &amp; Compartmentalizing<br>
(33:00) You're One Yes Away<br>
(37:00) What's Next &amp; Where to Find Priscilla</p><p>Special Guest: Priscilla Loomis.</p>]]>
      </description>
      <itunes:keywords>Olympian entrepreneur, motivational speaker, Olympic mindset, grit and resilience, athlete to entrepreneur, Priscilla Loomis, Idea Week, South Bend</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episde 6: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/priscilla_frederick/" rel="nofollow noopener">https://www.instagram.com/priscilla_frederick/</a>) </p>

<p>Former Olympian and motivational speaker Priscilla Loomis joins Kris at Idea Week to talk about how the mindset that took her to the Olympics is the same one driving her entrepreneurial journey, and why being told no just means you're asking big enough.</p>

<p>--<br>
Show Notes:</p>

<p>(0:00) Welcome &amp; Intro: Priscilla Loomis<br>
(1:00) Entrepreneurship Isn't Trendy. It's Hard.<br>
(3:30) Training for the Olympics Backwards<br>
(7:00) Stay in Your Lane: Hiring for What You're Not Good At<br>
(10:30) The Pan American Games &amp; What the Medals Mean<br>
(13:00) Eight Years of Training for One Day of Competition<br>
(15:00) The Moment She Knew She Had to Go Back<br>
(19:00) Olympic Mindset vs. Entrepreneur Mindset<br>
(22:00) Why the Nine to Five Was Never Going to Work<br>
(24:30) Boundaries, Family &amp; Protecting Your Energy<br>
(27:00) Scaling in 2026: Mentors, Advisors &amp; Coaches<br>
(30:00) Decision Fatigue &amp; Compartmentalizing<br>
(33:00) You're One Yes Away<br>
(37:00) What's Next &amp; Where to Find Priscilla</p><p>Special Guest: Priscilla Loomis.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episde 6: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/priscilla_frederick/" rel="nofollow noopener">https://www.instagram.com/priscilla_frederick/</a>) </p>

<p>Former Olympian and motivational speaker Priscilla Loomis joins Kris at Idea Week to talk about how the mindset that took her to the Olympics is the same one driving her entrepreneurial journey, and why being told no just means you're asking big enough.</p>

<p>--<br>
Show Notes:</p>

<p>(0:00) Welcome &amp; Intro: Priscilla Loomis<br>
(1:00) Entrepreneurship Isn't Trendy. It's Hard.<br>
(3:30) Training for the Olympics Backwards<br>
(7:00) Stay in Your Lane: Hiring for What You're Not Good At<br>
(10:30) The Pan American Games &amp; What the Medals Mean<br>
(13:00) Eight Years of Training for One Day of Competition<br>
(15:00) The Moment She Knew She Had to Go Back<br>
(19:00) Olympic Mindset vs. Entrepreneur Mindset<br>
(22:00) Why the Nine to Five Was Never Going to Work<br>
(24:30) Boundaries, Family &amp; Protecting Your Energy<br>
(27:00) Scaling in 2026: Mentors, Advisors &amp; Coaches<br>
(30:00) Decision Fatigue &amp; Compartmentalizing<br>
(33:00) You're One Yes Away<br>
(37:00) What's Next &amp; Where to Find Priscilla</p><p>Special Guest: Priscilla Loomis.</p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
      <podcast:person email="" href="https://priscillaloomis.com/" role="guest">Priscilla Loomis</podcast:person>
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    <item>
      <title>Episode 5: Rebecca Rogers: Millions of Followers. No Plan. No Regrets.</title>
      <link>https://hardestthingpod.fireside.fm/5</link>
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      <pubDate>Fri, 17 Jul 2026 07:30:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/a4d3dbd5-96da-4db4-848e-1b0f1c607474.mp3" length="50557798" type="audio/mpeg"/>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Kris sits down with content creator and former teacher Rebecca Rogers during IDEA Week for a wide-ranging conversation about leaving the classroom with no plan, accidentally building a million-person following, using data to drive content strategy, and why she's never been afraid to be an open book, even when it's hard.</itunes:subtitle>
      <itunes:duration>49:53</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/b/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/cover.jpg?v=1"/>
      <podcast:transcript url="https://assets.fireside.fm/file/fireside-images-2024/podcasts/transcripts/b/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/episodes/a/a4d3dbd5-96da-4db4-848e-1b0f1c607474/transcript.txt" type="text/plain"/>
      <description>
        <![CDATA[<p>Episde 5: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Rebecca Rogers (<a href="https://www.youtube.com/@Rebecca.Rogers" rel="nofollow noopener">https://www.youtube.com/@Rebecca.Rogers</a>) </p>

<h2>Former teacher turned content creator Rebecca Rogers joins Kris at Idea Week to talk about leaving the classroom cold turkey, building a massive social media audience, and why being an open book has been her greatest entrepreneurial asset.</h2>

<p>Show Notes:</p>

<p>(0:00) Welcome &amp; Chai Latte Chaos<br>
(3:30) Rebecca's First Idea Week &amp; Why She Came Back<br>
(7:00) The Social Media Friend Group That Shows Up<br>
(9:00) Rescuing Spanish Greyhounds in Spain<br>
(16:00) Leaving the Classroom: The Honest Answer<br>
(22:00) The Meeting That Made Her Quit on the Spot<br>
(28:00) The Week She Made Double Her Teacher Salary<br>
(33:00) Entrepreneurial Roots: Always the Group Leader<br>
(38:00) Using Data to Drive Content Strategy<br>
(43:00) What's Next: Children's Books &amp; a Memoir<br>
(47:00) Speaking Up About Domestic Violence</p><p>Special Guest: Rebecca Rogers.</p>]]>
      </description>
      <itunes:keywords>content creator, former teacher, TikTok teacher, social media strategy, creator economy, leaving teaching, entrepreneurship, domestic violence awareness, personal brand, Idea Week, South Bend, Momentum Podcast, YouTube monetization, starting over, women entrepreneurs</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episde 5: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Rebecca Rogers (<a href="https://www.youtube.com/@Rebecca.Rogers" rel="nofollow noopener">https://www.youtube.com/@Rebecca.Rogers</a>) </p>

<h2>Former teacher turned content creator Rebecca Rogers joins Kris at Idea Week to talk about leaving the classroom cold turkey, building a massive social media audience, and why being an open book has been her greatest entrepreneurial asset.</h2>

<p>Show Notes:</p>

<p>(0:00) Welcome &amp; Chai Latte Chaos<br>
(3:30) Rebecca's First Idea Week &amp; Why She Came Back<br>
(7:00) The Social Media Friend Group That Shows Up<br>
(9:00) Rescuing Spanish Greyhounds in Spain<br>
(16:00) Leaving the Classroom: The Honest Answer<br>
(22:00) The Meeting That Made Her Quit on the Spot<br>
(28:00) The Week She Made Double Her Teacher Salary<br>
(33:00) Entrepreneurial Roots: Always the Group Leader<br>
(38:00) Using Data to Drive Content Strategy<br>
(43:00) What's Next: Children's Books &amp; a Memoir<br>
(47:00) Speaking Up About Domestic Violence</p><p>Special Guest: Rebecca Rogers.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episde 5: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Rebecca Rogers (<a href="https://www.youtube.com/@Rebecca.Rogers" rel="nofollow noopener">https://www.youtube.com/@Rebecca.Rogers</a>) </p>

<h2>Former teacher turned content creator Rebecca Rogers joins Kris at Idea Week to talk about leaving the classroom cold turkey, building a massive social media audience, and why being an open book has been her greatest entrepreneurial asset.</h2>

<p>Show Notes:</p>

<p>(0:00) Welcome &amp; Chai Latte Chaos<br>
(3:30) Rebecca's First Idea Week &amp; Why She Came Back<br>
(7:00) The Social Media Friend Group That Shows Up<br>
(9:00) Rescuing Spanish Greyhounds in Spain<br>
(16:00) Leaving the Classroom: The Honest Answer<br>
(22:00) The Meeting That Made Her Quit on the Spot<br>
(28:00) The Week She Made Double Her Teacher Salary<br>
(33:00) Entrepreneurial Roots: Always the Group Leader<br>
(38:00) Using Data to Drive Content Strategy<br>
(43:00) What's Next: Children's Books &amp; a Memoir<br>
(47:00) Speaking Up About Domestic Violence</p><p>Special Guest: Rebecca Rogers.</p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
      <podcast:person email="" href="" role="guest">Rebecca Rogers</podcast:person>
    </item>
    <item>
      <title>Episode 4: Dabblers Die: How Nate Spangle Built a Media Empire in the Midwest</title>
      <link>https://hardestthingpod.fireside.fm/4</link>
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      <pubDate>Fri, 10 Jul 2026 07:30:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/329efeaa-2ab8-4ea9-b63f-b37a3c26b36f.mp3" length="31328876" type="audio/mpeg"/>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Kris sits down with Nate Spangle during IDEA Week to talk about building a modern media company in Indiana, the loneliness of entrepreneurship, staying relevant as a content creator, and why growing where you're planted beats chasing the coasts.</itunes:subtitle>
      <itunes:duration>32:00</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
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      <description>
        <![CDATA[<p>Episde 4: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/natespangle/" rel="nofollow noopener">https://www.instagram.com/natespangle/</a>) </p>

<p>Nate Spangle, Indiana's biggest cheerleader, shares how he turned a content side hustle into a statewide media company, and what it really takes to stay relevant, lead a team, and build roots in the Midwest.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Idea Week Energy<br>
(2:00) Friends First, Business Cards Never<br>
(3:30) Dabblers Die: How Nate Found His Thing<br>
(6:00) Building a Modern Media Company in Indiana<br>
(9:00) 80 Million Views and a Team of Four<br>
(11:00) Growing Where You're Planted<br>
(14:00) The Loneliness of Entrepreneurship<br>
(17:00) Mentors, Sounding Boards &amp; Leading for the First Time<br>
(21:00) What Keeps Nate Up at Night: Relevancy<br>
(25:00) Bulking and Cutting: How Nate Scales New Ideas<br>
(29:00) Get South Bend Newsletter &amp; What's Next</p><p>Special Guest: Nate Spangle.</p>]]>
      </description>
      <itunes:keywords>Indiana entrepreneurship, content creator, media company, Nate Spangle, South Bend, Idea Week</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episde 4: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/natespangle/" rel="nofollow noopener">https://www.instagram.com/natespangle/</a>) </p>

<p>Nate Spangle, Indiana's biggest cheerleader, shares how he turned a content side hustle into a statewide media company, and what it really takes to stay relevant, lead a team, and build roots in the Midwest.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Idea Week Energy<br>
(2:00) Friends First, Business Cards Never<br>
(3:30) Dabblers Die: How Nate Found His Thing<br>
(6:00) Building a Modern Media Company in Indiana<br>
(9:00) 80 Million Views and a Team of Four<br>
(11:00) Growing Where You're Planted<br>
(14:00) The Loneliness of Entrepreneurship<br>
(17:00) Mentors, Sounding Boards &amp; Leading for the First Time<br>
(21:00) What Keeps Nate Up at Night: Relevancy<br>
(25:00) Bulking and Cutting: How Nate Scales New Ideas<br>
(29:00) Get South Bend Newsletter &amp; What's Next</p><p>Special Guest: Nate Spangle.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episde 4: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Nate Spangle (<a href="https://www.instagram.com/natespangle/" rel="nofollow noopener">https://www.instagram.com/natespangle/</a>) </p>

<p>Nate Spangle, Indiana's biggest cheerleader, shares how he turned a content side hustle into a statewide media company, and what it really takes to stay relevant, lead a team, and build roots in the Midwest.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Idea Week Energy<br>
(2:00) Friends First, Business Cards Never<br>
(3:30) Dabblers Die: How Nate Found His Thing<br>
(6:00) Building a Modern Media Company in Indiana<br>
(9:00) 80 Million Views and a Team of Four<br>
(11:00) Growing Where You're Planted<br>
(14:00) The Loneliness of Entrepreneurship<br>
(17:00) Mentors, Sounding Boards &amp; Leading for the First Time<br>
(21:00) What Keeps Nate Up at Night: Relevancy<br>
(25:00) Bulking and Cutting: How Nate Scales New Ideas<br>
(29:00) Get South Bend Newsletter &amp; What's Next</p><p>Special Guest: Nate Spangle.</p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
      <podcast:person email="" href="" role="guest">Nate Spangle</podcast:person>
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    <item>
      <title>Episode 3: From Pop-Up to Acquisition: Sarah Larson Levey on Building, Scaling, and Letting Go</title>
      <link>https://hardestthingpod.fireside.fm/3</link>
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      <pubDate>Tue, 30 Jun 2026 11:00:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/bdeaa174-58b9-4937-a533-8c2e56bb9247.mp3" length="23211858" type="audio/mpeg"/>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Y7 Studio founder Sarah Larson Levey shares the full arc of building a boutique fitness brand from a free Craigslist pop-up to 15 locations: including the COVID shutdown, a private equity deal, and what it felt like to eventually let the company go.</itunes:subtitle>
      <itunes:duration>45:59</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
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      <description>
        <![CDATA[<p>Episode 3: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Sarah Larson Levey (<a href="https://www.instagram.com/sarah_ayako/" rel="nofollow noopener">https://www.instagram.com/sarah_ayako/</a>)</p>

<p>Sarah Larson Levey, founder of Y7 Studio, walks through building a yoga brand from a free pop-up to 15 locations and an eventual acquisition, including the COVID shutdown and what it meant to lose the thing she'd built her identity around.</p>

<p>-- <br>
Show Notes:<br>
0:00 Who's Building Something Right Now?<br>
1:00  The Injury That Started It All<br>
3:00 The First Pop-Up Class on Craigslist<br>
5:30 Finding the First Studio in Williamsburg<br>
8:00 The Moment She Quit Her Job<br>
9:50 Bootstrapping to Six Studios &amp; Taking PE Money<br>
10:30 2020: COVID Hits Mid-Expansion<br>
13:40 Rebuilding After 18 Months Closed<br>
14:00 The 2024 Acquisition &amp; Letting It Go<br>
15:30 Audience Q&amp;A: Leases, Funding &amp; Working with Your Spouse<br>
30:00 The Marketing Philosophy Behind Y7</p><p>Special Guest: Sarah Larson Levey.</p>]]>
      </description>
      <itunes:keywords>boutique fitness, Y7 Studio, founder story, bootstrapping a business, private equity funding, startup acquisition, momentum, South Bend</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episode 3: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Sarah Larson Levey (<a href="https://www.instagram.com/sarah_ayako/" rel="nofollow noopener">https://www.instagram.com/sarah_ayako/</a>)</p>

<p>Sarah Larson Levey, founder of Y7 Studio, walks through building a yoga brand from a free pop-up to 15 locations and an eventual acquisition, including the COVID shutdown and what it meant to lose the thing she'd built her identity around.</p>

<p>-- <br>
Show Notes:<br>
0:00 Who's Building Something Right Now?<br>
1:00  The Injury That Started It All<br>
3:00 The First Pop-Up Class on Craigslist<br>
5:30 Finding the First Studio in Williamsburg<br>
8:00 The Moment She Quit Her Job<br>
9:50 Bootstrapping to Six Studios &amp; Taking PE Money<br>
10:30 2020: COVID Hits Mid-Expansion<br>
13:40 Rebuilding After 18 Months Closed<br>
14:00 The 2024 Acquisition &amp; Letting It Go<br>
15:30 Audience Q&amp;A: Leases, Funding &amp; Working with Your Spouse<br>
30:00 The Marketing Philosophy Behind Y7</p><p>Special Guest: Sarah Larson Levey.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episode 3: Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Sarah Larson Levey (<a href="https://www.instagram.com/sarah_ayako/" rel="nofollow noopener">https://www.instagram.com/sarah_ayako/</a>)</p>

<p>Sarah Larson Levey, founder of Y7 Studio, walks through building a yoga brand from a free pop-up to 15 locations and an eventual acquisition, including the COVID shutdown and what it meant to lose the thing she'd built her identity around.</p>

<p>-- <br>
Show Notes:<br>
0:00 Who's Building Something Right Now?<br>
1:00  The Injury That Started It All<br>
3:00 The First Pop-Up Class on Craigslist<br>
5:30 Finding the First Studio in Williamsburg<br>
8:00 The Moment She Quit Her Job<br>
9:50 Bootstrapping to Six Studios &amp; Taking PE Money<br>
10:30 2020: COVID Hits Mid-Expansion<br>
13:40 Rebuilding After 18 Months Closed<br>
14:00 The 2024 Acquisition &amp; Letting It Go<br>
15:30 Audience Q&amp;A: Leases, Funding &amp; Working with Your Spouse<br>
30:00 The Marketing Philosophy Behind Y7</p><p>Special Guest: Sarah Larson Levey.</p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/Ox9j0cRt+BMlTIvKJ</fireside:playerURL>
      <fireside:playerEmbedCode>
        <![CDATA[<iframe src="https://fireside.fm/player/v2/Ox9j0cRt+BMlTIvKJ" width="740" height="200" frameborder="0" scrolling="no">]]>
      </fireside:playerEmbedCode>
      <podcast:chapters url="https://feeds.fireside.fm/hardestthingpod/json/episodes/bdeaa174-58b9-4937-a533-8c2e56bb9247/chapters" type="application/json"/>
      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
      <podcast:person email="" href="" role="guest">Sarah Larson Levey</podcast:person>
    </item>
    <item>
      <title>Episode 2: Celebrate Authentically: The Loneliness and Wins of Building a Business</title>
      <link>https://hardestthingpod.fireside.fm/2</link>
      <guid isPermaLink="false">a995f124-cda1-4c8c-b126-f0a7e6627889</guid>
      <pubDate>Tue, 30 Jun 2026 08:00:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/a995f124-cda1-4c8c-b126-f0a7e6627889.mp3" length="16800406" type="audio/mpeg"/>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Kris and guest Matt Metzger pour some champagne and dig into why entrepreneurs are so bad at celebrating their wins, plus the loneliness of building something, finding your people, and knowing where you fit.</itunes:subtitle>
      <itunes:duration>32:38</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/b/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/cover.jpg?v=1"/>
      <podcast:transcript url="https://assets.fireside.fm/file/fireside-images-2024/podcasts/transcripts/b/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/episodes/a/a995f124-cda1-4c8c-b126-f0a7e6627889/transcript.txt" type="text/plain"/>
      <description>
        <![CDATA[<p>Episode 2:  Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Matt Metzger (<a href="https://www.linkedin.com/company/leadershiptap/" rel="nofollow noopener">https://www.linkedin.com/company/leadershiptap/</a>)</p>

<p>Kris and talk about why entrepreneurs struggle to celebrate their wins, the unexpected loneliness of building a business, and the power of surrounding yourself with the right people.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Momentum Mimosas<br>
(1:00) The "Celebrate Authentically" Philosophy<br>
(3:00) Do Ribbon Cuttings Actually Feel Like Celebration?<br>
(6:00) Champagne Chilling for Six Months (Momentum Mondays)<br>
(8:00) The Gap and the Gain: Why We Don't Stop to Celebrate<br>
(10:30) Spontaneous vs. Planned Celebrations<br>
(13:30) Gatsby Energy &amp; Knowing Who You Are<br>
(19:30) The Unexpected Loneliness of Entrepreneurship<br>
(24:00) Never Enough: Staying Motivated After Success<br>
(29:30) Finding Your Point of the Spear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </description>
      <itunes:keywords>entrepreneurship, celebrating wins, startup culture, coworking space, momentum, south bend</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episode 2:  Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Matt Metzger (<a href="https://www.linkedin.com/company/leadershiptap/" rel="nofollow noopener">https://www.linkedin.com/company/leadershiptap/</a>)</p>

<p>Kris and talk about why entrepreneurs struggle to celebrate their wins, the unexpected loneliness of building a business, and the power of surrounding yourself with the right people.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Momentum Mimosas<br>
(1:00) The "Celebrate Authentically" Philosophy<br>
(3:00) Do Ribbon Cuttings Actually Feel Like Celebration?<br>
(6:00) Champagne Chilling for Six Months (Momentum Mondays)<br>
(8:00) The Gap and the Gain: Why We Don't Stop to Celebrate<br>
(10:30) Spontaneous vs. Planned Celebrations<br>
(13:30) Gatsby Energy &amp; Knowing Who You Are<br>
(19:30) The Unexpected Loneliness of Entrepreneurship<br>
(24:00) Never Enough: Staying Motivated After Success<br>
(29:30) Finding Your Point of the Spear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episode 2:  Kris (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Matt Metzger (<a href="https://www.linkedin.com/company/leadershiptap/" rel="nofollow noopener">https://www.linkedin.com/company/leadershiptap/</a>)</p>

<p>Kris and talk about why entrepreneurs struggle to celebrate their wins, the unexpected loneliness of building a business, and the power of surrounding yourself with the right people.</p>

<p>--<br>
Show Notes:<br>
(0:00) Welcome &amp; Momentum Mimosas<br>
(1:00) The "Celebrate Authentically" Philosophy<br>
(3:00) Do Ribbon Cuttings Actually Feel Like Celebration?<br>
(6:00) Champagne Chilling for Six Months (Momentum Mondays)<br>
(8:00) The Gap and the Gain: Why We Don't Stop to Celebrate<br>
(10:30) Spontaneous vs. Planned Celebrations<br>
(13:30) Gatsby Energy &amp; Knowing Who You Are<br>
(19:30) The Unexpected Loneliness of Entrepreneurship<br>
(24:00) Never Enough: Staying Motivated After Success<br>
(29:30) Finding Your Point of the Spear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/Ox9j0cRt+87o2rwPs</fireside:playerURL>
      <fireside:playerEmbedCode>
        <![CDATA[<iframe src="https://fireside.fm/player/v2/Ox9j0cRt+87o2rwPs" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:chapters url="https://feeds.fireside.fm/hardestthingpod/json/episodes/a995f124-cda1-4c8c-b126-f0a7e6627889/chapters" type="application/json"/>
      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
    </item>
    <item>
      <title>Episode 1: Acid in Your Stomach: What It Really Takes to Be an Entrepreneur</title>
      <link>https://hardestthingpod.fireside.fm/1</link>
      <guid isPermaLink="false">24d4c41d-43ff-497e-bcd2-fe6c8026b36f</guid>
      <pubDate>Mon, 29 Jun 2026 10:00:00 -0400</pubDate>
      <author>kris@fireside.fm (Kristopher Priemer)</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/24d4c41d-43ff-497e-bcd2-fe6c8026b36f.mp3" length="12545777" type="audio/mpeg"/>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:author>Kristopher Priemer</itunes:author>
      <itunes:subtitle>Kris and surprise guest Mike Haarlander get candid about the real side of entrepreneurship: the stress, the ego, the pivots, and why your mindset matters more than your product.</itunes:subtitle>
      <itunes:duration>23:45</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/b/bd7ec36e-a5dd-4860-8a9a-c6940a390bb7/cover.jpg?v=1"/>
      <description>
        <![CDATA[<p>Episode 1: Kris Priemer (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Mike Haarlander (<a href="https://runwayz.com" rel="nofollow noopener">https://runwayz.com</a>).</p>

<h2>Kris and Mike Harlander get real about the mental and emotional side of entrepreneurship: the stress, the pivots, and why your mindset matters more than your idea.</h2>

<p>Show Notes:<br>
(0:00) Welcome &amp; Introducing Mike Harlander&nbsp;<br>
(1:00) Why Mike Keeps Coming Back to South Bend&nbsp;<br>
(3:00) What the Region Needs to Retain Entrepreneurs&nbsp;<br>
(5:00) The Emotional Rollercoaster of Entrepreneurship&nbsp;<br>
(6:30) Amsterdam, Empty Bank Account &amp; Going on Offense&nbsp;<br>
(9:00) Nobody Cares as Much as You Think&nbsp;<br>
(10:30) What Investors Are Really Betting On&nbsp;<br>
(11:30) Knowing Your Role &amp; Letting Your Ego Die&nbsp;<br>
(14:00) The Power of the Notre Dame Network&nbsp;<br>
(18:00) Advice for Aspiring Entrepreneurs&nbsp;<br>
(20:00) Don't Get Married to Your Idea&nbsp;<br>
(22:00) Let the Market Tell You What It Will Bear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </description>
      <itunes:keywords>startups, entrepreneurship, south bend, momentum, coworking</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Episode 1: Kris Priemer (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Mike Haarlander (<a href="https://runwayz.com" rel="nofollow noopener">https://runwayz.com</a>).</p>

<h2>Kris and Mike Harlander get real about the mental and emotional side of entrepreneurship: the stress, the pivots, and why your mindset matters more than your idea.</h2>

<p>Show Notes:<br>
(0:00) Welcome &amp; Introducing Mike Harlander&nbsp;<br>
(1:00) Why Mike Keeps Coming Back to South Bend&nbsp;<br>
(3:00) What the Region Needs to Retain Entrepreneurs&nbsp;<br>
(5:00) The Emotional Rollercoaster of Entrepreneurship&nbsp;<br>
(6:30) Amsterdam, Empty Bank Account &amp; Going on Offense&nbsp;<br>
(9:00) Nobody Cares as Much as You Think&nbsp;<br>
(10:30) What Investors Are Really Betting On&nbsp;<br>
(11:30) Knowing Your Role &amp; Letting Your Ego Die&nbsp;<br>
(14:00) The Power of the Notre Dame Network&nbsp;<br>
(18:00) Advice for Aspiring Entrepreneurs&nbsp;<br>
(20:00) Don't Get Married to Your Idea&nbsp;<br>
(22:00) Let the Market Tell You What It Will Bear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Episode 1: Kris Priemer (<a href="https://www.instagram.com/kristopherpriemer/" rel="nofollow noopener">https://www.instagram.com/kristopherpriemer/</a>) and Mike Haarlander (<a href="https://runwayz.com" rel="nofollow noopener">https://runwayz.com</a>).</p>

<h2>Kris and Mike Harlander get real about the mental and emotional side of entrepreneurship: the stress, the pivots, and why your mindset matters more than your idea.</h2>

<p>Show Notes:<br>
(0:00) Welcome &amp; Introducing Mike Harlander&nbsp;<br>
(1:00) Why Mike Keeps Coming Back to South Bend&nbsp;<br>
(3:00) What the Region Needs to Retain Entrepreneurs&nbsp;<br>
(5:00) The Emotional Rollercoaster of Entrepreneurship&nbsp;<br>
(6:30) Amsterdam, Empty Bank Account &amp; Going on Offense&nbsp;<br>
(9:00) Nobody Cares as Much as You Think&nbsp;<br>
(10:30) What Investors Are Really Betting On&nbsp;<br>
(11:30) Knowing Your Role &amp; Letting Your Ego Die&nbsp;<br>
(14:00) The Power of the Notre Dame Network&nbsp;<br>
(18:00) Advice for Aspiring Entrepreneurs&nbsp;<br>
(20:00) Don't Get Married to Your Idea&nbsp;<br>
(22:00) Let the Market Tell You What It Will Bear</p>

<p>Links:<br>
<strong>Kris' Projects</strong><br>
Coworking Offices in South Bend - <a href="https://momentumsb.com" rel="nofollow noopener">https://momentumsb.com</a><br>
Podcast distribution - <a href="https://fireside.fm" rel="nofollow noopener">https://fireside.fm</a><br>
Speaker Deck - <a href="https://speakerdeck.com" rel="nofollow noopener">https://speakerdeck.com</a></p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/Ox9j0cRt+MXhWMK9C</fireside:playerURL>
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      <podcast:person email="" href="" role="host">Kris Priemer</podcast:person>
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