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    <title>MDLSKL</title>
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    <pubDate>Mon, 25 Jul 2022 15:45:06 -0400</pubDate>
    <description>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
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    <copyright>© 2025 MDLSKL</copyright>
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    <itunes:subtitle>Dario de Wet &amp; Farhan Lalji </itunes:subtitle>
    <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
    <itunes:summary>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</itunes:summary>
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      <itunes:name>Dario de Wet &amp; Farhan Lalji</itunes:name>
      <itunes:email>middleskool.music@gmail.com</itunes:email>
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      <title>S4E3: The Creativity Conundrum </title>
      <link>https://mdlskl.fireside.fm/27</link>
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      <pubDate>Mon, 25 Jul 2022 15:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>27</itunes:episode>
      <itunes:title>S4E3: The Creativity Conundrum </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>4</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era. 
</itunes:subtitle>
      <itunes:duration>25:38</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <description>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era.  
</description>
      <itunes:keywords>music, creator, content, record labels, song, track, album, MGK, Russ, Eminem, Kendrick, TikTok, Spotify, Apple, Tidal, UMG, Warner, Soundcloud, royalties</itunes:keywords>
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        <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
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    <item>
      <title>S4E2: The Impact of NFTs on the Music Industry</title>
      <link>https://mdlskl.fireside.fm/26</link>
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      <pubDate>Tue, 27 Apr 2021 14:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>26</itunes:episode>
      <itunes:title>S4E2: The Impact of NFTs on the Music Industry</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>4</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </itunes:subtitle>
      <itunes:duration>32:56</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <description>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold.  
</description>
      <itunes:keywords>NFT, music, token, crypto, creator, artist, revenue, monetisation, streaming, finance, royalties, content, Spotify, Apple</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S4E1: The Square-Tidal Deal</title>
      <link>https://mdlskl.fireside.fm/25</link>
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      <pubDate>Tue, 16 Mar 2021 14:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/58e46d53-4827-40df-8790-abeb4b5179e0.mp3" length="62349398" type="audio/mpeg"/>
      <itunes:episode>25</itunes:episode>
      <itunes:title>S4E1: The Square-Tidal Deal</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>4</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we unpack Square's $297m acquisition of Jay-Z's TlDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. 

</itunes:subtitle>
      <itunes:duration>32:28</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/58e46d53-4827-40df-8790-abeb4b5179e0/cover.jpg?v=1"/>
      <description>This week, we unpack Square's $297m acquisition of Jay-Z's TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. 
</description>
      <itunes:keywords>Music, Square, Tidal, Jay-Z, streaming, finance,  royalties, artists, Twitter, Spotify, Apple, Soundcloud, creator, content, M&amp;A</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S3E6: Wrapped 2020</title>
      <link>https://mdlskl.fireside.fm/24</link>
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      <pubDate>Fri, 18 Dec 2020 15:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/fce1ee18-160e-4ecf-8f06-a0926afa7382.mp3" length="65342822" type="audio/mpeg"/>
      <itunes:episode>24</itunes:episode>
      <itunes:title>S3E6: Wrapped 2020</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on MDLSKL's year in review, unpacking the data behind our listening habits and what has made 2020 a year to remember (or forget). We explore active trends, our predictions and what we're expecting for 2021 and beyond. </itunes:subtitle>
      <itunes:duration>34:01</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/f/fce1ee18-160e-4ecf-8f06-a0926afa7382/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on MDLSKL's year in review, unpacking the data behind our listening habits and what has made 2020 a year to remember (or forget). We explore active trends, our predictions and what we're expecting for 2021 and beyond.   
</description>
      <itunes:keywords>Music, tech, musictech, podcasts, wrapped, Spotify, sales, charts, streams, data, Eminem, B-Side, MTBMB, concerts, live shows, MGK, Justin Bieber, Halsey, Russ</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on MDLSKL&#39;s year in review, unpacking the data behind our listening habits and what has made 2020 a year to remember (or forget). We explore active trends, our predictions and what we&#39;re expecting for 2021 and beyond.  </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on MDLSKL&#39;s year in review, unpacking the data behind our listening habits and what has made 2020 a year to remember (or forget). We explore active trends, our predictions and what we&#39;re expecting for 2021 and beyond.  </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</title>
      <link>https://mdlskl.fireside.fm/23</link>
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      <pubDate>Tue, 01 Dec 2020 14:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/119c2951-b5ca-492d-b9d7-96a506eaa0af.mp3" length="73293767" type="audio/mpeg"/>
      <itunes:episode>23</itunes:episode>
      <itunes:title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </itunes:subtitle>
      <itunes:duration>50:53</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/1/119c2951-b5ca-492d-b9d7-96a506eaa0af/cover.jpg?v=1"/>
      <description>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all.  
</description>
      <itunes:keywords>music, commentary, business, podcast, publishing, livestream, Twitch, TikTok, Triller, Spotify, Apple Music, YouTube, gaming, creator, content, finance, monetisation, strategy, VC</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S3E4: In Defense of Spotify </title>
      <link>https://mdlskl.fireside.fm/21</link>
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      <pubDate>Sun, 11 Oct 2020 13:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/ffad1d2f-ae97-48cd-8818-b29214a8377b.mp3" length="71287038" type="audio/mpeg"/>
      <itunes:episode>21</itunes:episode>
      <itunes:title>S3E4: In Defense of Spotify </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". 

</itunes:subtitle>
      <itunes:duration>37:07</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/f/ffad1d2f-ae97-48cd-8818-b29214a8377b/cover.jpg?v=1"/>
      <description>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". 
</description>
      <itunes:keywords>music, tech, podcast, spotify, royalties, album, TikTok, release, strategy, songs, charts, new, streaming, ranking, Billboard, labels, revenue, Apple, Deezer, YouTube</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</title>
      <link>https://mdlskl.fireside.fm/20</link>
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      <pubDate>Mon, 13 Jul 2020 14:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/c0fd81b9-6b7e-4126-99d1-90ec9d47b832.mp3" length="32815565" type="audio/mpeg"/>
      <itunes:episode>20</itunes:episode>
      <itunes:title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </itunes:subtitle>
      <itunes:duration>17:05</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/c/c0fd81b9-6b7e-4126-99d1-90ec9d47b832/cover.jpg?v=1"/>
      <description>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.
Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.
This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.  
</description>
      <itunes:keywords>music, tech, podcast, business, UMG, universal, new business, UMGB, brands, media, agency, marketing, TikTok, partnerships, songs, charts, new artists, collaboration, creativity, A&amp;R, streaming, rankings, Spotify, labels, CDs, physical, digital, revenue, income, Deezer, Apple Music, B2C, B2B, Distributor</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S3E2: Warner Music Group IPO</title>
      <link>https://mdlskl.fireside.fm/19</link>
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      <pubDate>Tue, 23 Jun 2020 15:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7ba8a9a7-4ae6-4bb2-86f1-e7536104c31e.mp3" length="62346890" type="audio/mpeg"/>
      <itunes:episode>19</itunes:episode>
      <itunes:title>S3E2: Warner Music Group IPO</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year's biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </itunes:subtitle>
      <itunes:duration>32:28</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7ba8a9a7-4ae6-4bb2-86f1-e7536104c31e/cover.jpg?v=1"/>
      <description>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year's biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players.  
</description>
      <itunes:keywords>Music, tech, musictech, finance, IPO, WMG, Warner, Warner Music, Atlantic, Elektra, Madonna, Ed Sheeran, Tencent, stock, shares, funds, DSP, Spotify, Tidal, Apple Music, Deezer, YouTube, coronavirus, COVID-19, pandemic, public markets, private equity, venture capital, label, publishing, record deal, competition, MGK, Run the Jewels, artist, musician, hip hop, rap, rock, pop</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year&#39;s biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year&#39;s biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </p>]]>
      </itunes:summary>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+GLjIrOtX" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S3E1: Jon Connor</title>
      <link>https://mdlskl.fireside.fm/18</link>
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      <pubDate>Sun, 31 May 2020 12:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>18</itunes:episode>
      <itunes:title>S3E1: Jon Connor</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>3</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>As Dr. Dre's 'Compton' protégé, Jon Connor recently parted ways with Dr. Dre's  Aftermath label to seek independence under his new imprint All Varsity Music Group. With the release of his highly-anticipated "SOS" album, we sat down with the Flint, Michigan native to learn more about his journey. 
</itunes:subtitle>
      <itunes:duration>37:26</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/2/26654340-94fc-43f6-aa01-2d22ec3a3c5a/cover.jpg?v=1"/>
      <description>As Dr. Dre's 'Compton' protégé, Jon Connor recently parted ways with Dr. Dre's  Aftermath label to seek independence under his new imprint All Varsity Music Group. With the release of his highly-anticipated "SOS" album, we sat down with the Flint, Michigan native to learn more about his journey. 
</description>
      <itunes:keywords>Dr Dre, Aftermath, Compton, Jon Connor, AVM, All Varsity Music, Vehicle City, SOS, #BestInTheWorld, The Game, Kendrick Lamar, Anderson Paak, Eminem, DefJam, mixtape, Jay-Z,  music, tech, MDLSKL, podcast</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>As Dr. Dre&#39;s &#39;Compton&#39; protégé, Jon Connor recently parted ways with Dr. Dre&#39;s  Aftermath label to seek independence under his new imprint All Varsity Music Group. With the release of his highly-anticipated &quot;SOS&quot; album, we sat down with the Flint, Michigan native to learn more about his journey. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>As Dr. Dre&#39;s &#39;Compton&#39; protégé, Jon Connor recently parted ways with Dr. Dre&#39;s  Aftermath label to seek independence under his new imprint All Varsity Music Group. With the release of his highly-anticipated &quot;SOS&quot; album, we sat down with the Flint, Michigan native to learn more about his journey. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S2E7: Release &amp; Monetisation Strategies</title>
      <link>https://mdlskl.fireside.fm/17</link>
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      <pubDate>Sun, 03 May 2020 14:15:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>17</itunes:episode>
      <itunes:title>S2E7: Release &amp; Monetisation Strategies</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>As the world continues to fight the coronavirus pandemic, we explore the industry-wide implications of COVID-19 on release and monetisation strategies. </itunes:subtitle>
      <itunes:duration>32:35</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/d/d401b3e3-d14a-4487-897d-6f34d3c17d08/cover.jpg?v=1"/>
      <description>As the world continues to fight the coronavirus pandemic, we explore the industry-wide implications of COVID-19 on release and monetisation strategies.  
</description>
      <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, pandemic, content, creation, content creation, album, song, new, old, covers, samples, concerts, Twitch, Fortnite, Travis Scott, G-Eazy, MGK, Spotify, YouTube, Ian Diorr, DaBaby, happy, happiness, China, USA, UK, EU, Blink 182, experiment, creativity, Drake, Fintech, mixtape</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>As the world continues to fight the coronavirus pandemic, we explore the industry-wide implications of COVID-19 on release and monetisation strategies. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>As the world continues to fight the coronavirus pandemic, we explore the industry-wide implications of COVID-19 on release and monetisation strategies. </p>]]>
      </itunes:summary>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+lZhYhBCt" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S2E6: Music Consumption - The Coronavirus Effect</title>
      <link>https://mdlskl.fireside.fm/16</link>
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      <pubDate>Mon, 13 Apr 2020 13:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/acd54949-98fd-4840-accc-a1604df092f5.mp3" length="67530420" type="audio/mp3"/>
      <itunes:episode>16</itunes:episode>
      <itunes:title>S2E6: Music Consumption - The Coronavirus Effect</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </itunes:subtitle>
      <itunes:duration>35:10</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/a/acd54949-98fd-4840-accc-a1604df092f5/cover.jpg?v=1"/>
      <description>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time.  
</description>
      <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, pandemic, mental health, depression, artists, Soundcloud, Spotify, YouTube, playlists, catalogue, workout, cooking, new, old, classic, concert, events, performance, music videos, happiness, happy, health, safety, China, US, UK, Europe</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </p>]]>
      </itunes:summary>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+NJdofx8w" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S2E5: COVID-19 Edition</title>
      <link>https://mdlskl.fireside.fm/15</link>
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      <pubDate>Sun, 29 Mar 2020 11:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/32ec455d-4c13-4310-9fc6-e3336d01ab90.mp3" length="44418949" type="audio/mp3"/>
      <itunes:episode>15</itunes:episode>
      <itunes:title>S2E5: COVID-19 Edition</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </itunes:subtitle>
      <itunes:duration>23:07</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/3/32ec455d-4c13-4310-9fc6-e3336d01ab90/cover.jpg?v=1"/>
      <description>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future.  
</description>
      <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, pandemic, mental health, depression, artists, Soundcloud, Spotify, YouTube, Joyner Lucas, Jesse Reyez, Weeknd, concerts, events, insurance, happiness, happy, health, safety, China, US, UK, Europe</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+_diyI0Rc</fireside:playerURL>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+_diyI0Rc" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S2E4: Music IP - An Attractive Asset Class?</title>
      <link>https://mdlskl.fireside.fm/14</link>
      <guid isPermaLink="false">af37470b-eda6-4c5d-8f9d-475261b515ec</guid>
      <pubDate>Sun, 08 Mar 2020 12:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/af37470b-eda6-4c5d-8f9d-475261b515ec.mp3" length="54714536" type="audio/mp3"/>
      <itunes:episode>14</itunes:episode>
      <itunes:title>S2E4: Music IP - An Attractive Asset Class?</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </itunes:subtitle>
      <itunes:duration>37:59</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/a/af37470b-eda6-4c5d-8f9d-475261b515ec/cover.jpg?v=1"/>
      <description>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. 
</description>
      <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, IP, music IP, royalties, rights, FTSE, S&amp;P, stocks, stock market, hipgnosis, investment, alternatives, assets, alternative assets, intellectual property, artists, old school, Soundcloud, Spotify, YouTube, US, UK, songs, fund, pglang, Russ, SXSW, Coachella, yield, return, DCF, valuation, model, catalogue, income, insider trading, invest</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+VhjipmUV</fireside:playerURL>
      <fireside:playerEmbedCode>
        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+VhjipmUV" width="740" height="200" frameborder="0" scrolling="no">]]>
      </fireside:playerEmbedCode>
      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S2E3: A Tale of Two Justins</title>
      <link>https://mdlskl.fireside.fm/13</link>
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      <pubDate>Sun, 23 Feb 2020 10:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/b3c28148-5f06-41c1-ae4c-93d120a272e7.mp3" length="57924463" type="audio/mp3"/>
      <itunes:episode>13</itunes:episode>
      <itunes:title>S2E3: A Tale of Two Justins</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>Fourteen-years ago, 25-year old Justin Timberlake unleashed his career-defining 'FutureSex/LoveSounds' - An album desperately ahead of its time. At 25-years old, Justin Bieber released 'Changes', the follow-up to his 2015 comeback album 'Purpose'.  This week, we contrast and compare the career evolution of Justin Timberlake and Justin Bieber.
</itunes:subtitle>
      <itunes:duration>40:13</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/b/b3c28148-5f06-41c1-ae4c-93d120a272e7/cover.jpg?v=1"/>
      <description>Fourteen-years ago, 25-year old Justin Timberlake unleashed his career-defining 'FutureSex/LoveSounds' - An album desperately ahead of its time. At 25-years old, Justin Bieber released 'Changes', the follow-up to his 2015 comeback album 'Purpose'.  This week, we contrast and compare the career evolution of Justin Timberlake and Justin Bieber.
</description>
      <itunes:keywords>Music, tech, musictech, podcast, commentary, Justin Bieber, Justin Timberlake, Bieber, Timberlake, Hailey Bieber, Hailey Baldwin, Jessica Biel, Justified, Futuresex/Lovesounds, 20/20, Man of the Woods, Purpose, Changes, Post Malone, Lil Dicky, Timbaland, Neptunes, Pharrell, Poo Bear, Missy Elliot, pop, r&amp;b, hiphop, funk, Prince, Michael Jackson, Spotify, Usher, Scooter Braun, Gen Z, Millenials, iTunes, Will.I.Am, black eyed peas, rick Rubin </itunes:keywords>
      <content:encoded>
        <![CDATA[<p>Fourteen-years ago, 25-year old Justin Timberlake unleashed his career-defining &#39;FutureSex/LoveSounds&#39; - An album desperately ahead of its time. At 25-years old, Justin Bieber released &#39;Changes&#39;, the follow-up to his 2015 comeback album &#39;Purpose&#39;.  This week, we contrast and compare the career evolution of Justin Timberlake and Justin Bieber.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>Fourteen-years ago, 25-year old Justin Timberlake unleashed his career-defining &#39;FutureSex/LoveSounds&#39; - An album desperately ahead of its time. At 25-years old, Justin Bieber released &#39;Changes&#39;, the follow-up to his 2015 comeback album &#39;Purpose&#39;.  This week, we contrast and compare the career evolution of Justin Timberlake and Justin Bieber.</p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+p_OFXXpt</fireside:playerURL>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+p_OFXXpt" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S2E2: The Voice of Gen Z</title>
      <link>https://mdlskl.fireside.fm/12</link>
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      <pubDate>Sun, 02 Feb 2020 13:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7fbee018-be0e-4a85-955e-65c620c47175.mp3" length="59992734" type="audio/mp3"/>
      <itunes:episode>12</itunes:episode>
      <itunes:title>S2E2: The Voice of Gen Z</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</itunes:subtitle>
      <itunes:duration>41:39</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7fbee018-be0e-4a85-955e-65c620c47175/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish. 
</description>
      <itunes:keywords>Music, tech, musictech, podcast, commentary, Billie Eilish, Billie, Eilish, Bad Guy, Grammys, Awards, Interscope, Ocean Eyes, SoundCloud, Eminem, Lil Wayne, Madonna, Lady Gaga, Halsey, Finneas, alternative pop, electro pop, pop, indie pop, alternative, Gen Z, TikTok</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+mC64zsck</fireside:playerURL>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S2E1: Music to Be Murdered By</title>
      <link>https://mdlskl.fireside.fm/11</link>
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      <pubDate>Sun, 26 Jan 2020 13:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7fa95915-443c-489c-8994-b8dfab128d34.mp3" length="68231963" type="audio/mp3"/>
      <itunes:episode>11</itunes:episode>
      <itunes:title>S2E1: Music to Be Murdered By</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>2</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on the best-selling artist of the 21st century - Eminem. With the surprise release of his 11th studio album, and 10th consecutive No. 1, the controversial 'Music to Be Murdered By' is the most streamed album ever in one day.  We discuss the career evolution of Marshall Mathers himself aka Eminem. 
</itunes:subtitle>
      <itunes:duration>47:22</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7fa95915-443c-489c-8994-b8dfab128d34/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on the best-selling artist of the 21st century - Eminem. With the surprise release of his 11th studio album, and 10th consecutive No. 1, the controversial 'Music to Be Murdered By' is the most streamed album ever in one day.  We discuss the career evolution of Marshall Mathers himself aka Eminem.  
</description>
      <itunes:keywords>Music, tech, musictech, podcast, commentary, Eminem, Slim Shady, Marshall Mathers, Dr Dre, Jimmy Iovine, Interscope, Juice WRLD, Ed Sheeran, Skylar Grey, Young M.A, Slaughterhouse, Lord Jamar, Joe Budden, MGK, Royce Da 5’9”, Godzilla, Darkness, Anderson.Paak, Lock it Up, Farewell, Murder, Music to be Murdered By, Slim Shady LP, Marshall Mathers LP, The EMINEM Show, TES, Encore, Relapse, Recovery, MMLP2, Revival, Kamikaze, D12, 50 Cent, Obie Trice, Ca$his, Stat Quo, Bobby Creekwater, Halsey, Mac Miller</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on the best-selling artist of the 21st century - Eminem. With the surprise release of his 11th studio album, and 10th consecutive No. 1, the controversial &#39;Music to Be Murdered By&#39; is the most streamed album ever in one day.  We discuss the career evolution of Marshall Mathers himself aka Eminem. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on the best-selling artist of the 21st century - Eminem. With the surprise release of his 11th studio album, and 10th consecutive No. 1, the controversial &#39;Music to Be Murdered By&#39; is the most streamed album ever in one day.  We discuss the career evolution of Marshall Mathers himself aka Eminem. </p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+xWF3krj_</fireside:playerURL>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S1E10: Our Crystal Ball - 2020 and Beyond! </title>
      <link>https://mdlskl.fireside.fm/10</link>
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      <pubDate>Tue, 31 Dec 2019 13:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/513cd96b-c6f2-4671-87cf-c46b4a6df650.mp3" length="47893025" type="audio/mp3"/>
      <itunes:episode>10</itunes:episode>
      <itunes:title>S1E10: Our Crystal Ball - 2020 and Beyond! </itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </itunes:subtitle>
      <itunes:duration>24:56</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/513cd96b-c6f2-4671-87cf-c46b4a6df650/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality.  
</description>
      <itunes:keywords>Music, tech, musictech, podcasts, trends, future, 2020, TikTok, Timbaland, streaming, Spotify, piracy, Jayz, sales, charts, data, awards, tour, royalties, social, media </itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S1E9: Wrapped 2019</title>
      <link>https://mdlskl.fireside.fm/9</link>
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      <pubDate>Sun, 15 Dec 2019 13:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/0055c2fa-6d4c-4141-a22f-9f208fc49944.mp3" length="42139399" type="audio/mp3"/>
      <itunes:episode>9</itunes:episode>
      <itunes:title>S1E9: Wrapped 2019</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on MDLSKL's year in review, unpacking the data behind our listening habits. Furthermore, we discuss the strategic intent of modern day release cycles, and the effect on back catalogue sales. We apologise for the poor audio quality. 
</itunes:subtitle>
      <itunes:duration>21:56</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/0055c2fa-6d4c-4141-a22f-9f208fc49944/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on MDLSKL's year in review, unpacking the data behind our listening habits. Furthermore, we discuss the strategic intent of modern day release cycles, and the effect on back catalogue sales. We apologise for the poor audio quality.  
</description>
      <itunes:keywords>Music, tech, musictech, podcasts, wrapped, Spotify, sales, charts, streams, data, awards, minutes, reggaeton, Jayz, Weeknd, Eminem, Kanye, Dr Dre, BTS, Halsey, Game, Billie Eilish </itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on MDLSKL&#39;s year in review, unpacking the data behind our listening habits. Furthermore, we discuss the strategic intent of modern day release cycles, and the effect on back catalogue sales. We apologise for the poor audio quality. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on MDLSKL&#39;s year in review, unpacking the data behind our listening habits. Furthermore, we discuss the strategic intent of modern day release cycles, and the effect on back catalogue sales. We apologise for the poor audio quality. </p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S1E8: Lyrics &amp; Law</title>
      <link>https://mdlskl.fireside.fm/8</link>
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      <pubDate>Sun, 01 Dec 2019 13:00:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/01fc86c6-3c87-44b5-9fdf-2d59f631b5c7.mp3" length="50256374" type="audio/mp3"/>
      <itunes:episode>8</itunes:episode>
      <itunes:title>S1E8: Lyrics &amp; Law</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. 
</itunes:subtitle>
      <itunes:duration>34:53</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/01fc86c6-3c87-44b5-9fdf-2d59f631b5c7/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist.  
</description>
      <itunes:keywords>Music, tech, musictech, law, legal, court, case, court case, jail, prison, art, lyrics, artist, rap, hiphop, rock, jury, US, NWA, Eminem, Tekashi, 6ix 9ine, YNW Melly, Ozzy Osbourne, Jusad Priest, Soundcloud, YouTube, American Music Awards, Grammy, MTV, Dr Dre, Taylor Swift, Halsey, Camila Cabello, The Game, Griselda, Post Malone, Travis Scott, Billboard, charts</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. </p>]]>
      </itunes:summary>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+6D_zMLbK" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S1E7: Expectations VS Reality</title>
      <link>https://mdlskl.fireside.fm/7</link>
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      <pubDate>Sun, 17 Nov 2019 15:30:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/6150d875-5903-4618-95fb-f8566dee6e6c.mp3" length="53858765" type="audio/mp3"/>
      <itunes:episode>7</itunes:episode>
      <itunes:title>S1E7: Expectations VS Reality</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </itunes:subtitle>
      <itunes:duration>37:23</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/6150d875-5903-4618-95fb-f8566dee6e6c/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these.  
</description>
      <itunes:keywords>Music, tech, musictech, sales, charts, streams, rankings, Billboard, Chance The Rapper, NF, Nicki Minaj, Drake, Kanye West, Eminem, Tyler the Creator, Camp Flog Gnaw, Dj Khaled, tickets, concerts, TikTok, Hiphop, country, Kendrick Lamar, Schoolboy Q, TDE, Migos, Spotify, Apple Music, iTunes, Soundcloud, YouTube</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+fOre2Nab</fireside:playerURL>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+fOre2Nab" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S1E6: Rhythm + Flow</title>
      <link>https://mdlskl.fireside.fm/6</link>
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      <pubDate>Sun, 03 Nov 2019 13:45:00 -0500</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/9b43930a-925d-4465-bf7b-58abf852e0a4.mp3" length="50934095" type="audio/mp3"/>
      <itunes:episode>6</itunes:episode>
      <itunes:title>S1E6: Rhythm + Flow</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on Netflix's hip-hop competition show, Rhythm + Flow. We discuss music competition shows, and their role in launching the careers of past, present and future music artists. 
</itunes:subtitle>
      <itunes:duration>35:22</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/9/9b43930a-925d-4465-bf7b-58abf852e0a4/cover.jpg?v=1"/>
      <description>This week, we put the spotlight on Netflix's hip-hop competition show, Rhythm + Flow. We discuss music competition shows and their role in launching the careers of past, present and future music artists.  
</description>
      <itunes:keywords>Music, tech, musictech, music competition, Rhythm&amp;Flow, D Smoke, hiphop, Netflix, The Voice, X factor, Idol, Cardi B, T.I, Chance The Rapper, Snoop Dogg, Gangstarr, Jon Connor, Aftermath, Sounwave, SiR, TDE, Kendrick Lamar</itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on Netflix&#39;s hip-hop competition show, Rhythm + Flow. We discuss music competition shows and their role in launching the careers of past, present and future music artists. </p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on Netflix&#39;s hip-hop competition show, Rhythm + Flow. We discuss music competition shows and their role in launching the careers of past, present and future music artists. </p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+Ijxmu_N3</fireside:playerURL>
      <fireside:playerEmbedCode>
        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+Ijxmu_N3" width="740" height="200" frameborder="0" scrolling="no">]]>
      </fireside:playerEmbedCode>
      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
    </item>
    <item>
      <title>S1E5: China's Streaming Revolution: Paying VS Pirating</title>
      <link>https://mdlskl.fireside.fm/5</link>
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      <pubDate>Sun, 20 Oct 2019 11:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
      <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/675f8303-defa-4cc3-98f5-0fdd3a914336.mp3" length="59743212" type="audio/mp3"/>
      <itunes:episode>5</itunes:episode>
      <itunes:title>S1E5: China's Streaming Revolution: Paying VS Pirating</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we put the spotlight on China's piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</itunes:subtitle>
      <itunes:duration>41:29</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/675f8303-defa-4cc3-98f5-0fdd3a914336/cover.jpg?v=2"/>
      <description>This week, we put the spotlight on China's piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME). 
</description>
      <itunes:keywords> Music, tech, musictech, streaming, digital, china, piracy, copyright, Baidu, Tencent, WeChat, Tencent Music, VAS, ringtones, royalties, click farms, IPO, data, analytics, Spotify, Tunecore, Facebook, Instagram,Rhythm&amp;Flow, Netflix, The Game, Yelawolf, Gangstarr, WestsideGunn, Conway, BennyTheButcher, Post Malone, SZA, hiphop </itunes:keywords>
      <content:encoded>
        <![CDATA[<p>This week, we put the spotlight on China&#39;s piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we put the spotlight on China&#39;s piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</p>]]>
      </itunes:summary>
      <fireside:playerURL>https://fireside.fm/player/v2/NOrNBs4B+AqIpZM62</fireside:playerURL>
      <fireside:playerEmbedCode>
        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+AqIpZM62" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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      <title>S1E4: The Dawn of Online Piracy</title>
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      <pubDate>Sun, 13 Oct 2019 08:00:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>4</itunes:episode>
      <itunes:title>S1E4: The Dawn of Online Piracy</itunes:title>
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      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </itunes:subtitle>
      <itunes:duration>41:13</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <description>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz.  
</description>
      <itunes:keywords>music, tech, musictech, piracy, copyright, streaming, stream-ripping, fraud, P2P, Winamp, IRC, Rabid Neurosis, Dell Glover, Napster, Metallica, Kazaa, Blubster, WINMX,  Limewire, Audiogalaxy, Bearshare, royalties</itunes:keywords>
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        <![CDATA[<p>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </p>]]>
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        <![CDATA[<p>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </p>]]>
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      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S1E3: Death of the Record Store</title>
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      <pubDate>Fri, 04 Oct 2019 21:30:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>3</itunes:episode>
      <itunes:title>S1E3: Death of the Record Store</itunes:title>
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      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </itunes:subtitle>
      <itunes:duration>37:32</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/0c023dcc-7055-42c8-9ebb-d845554ad890/cover.jpg?v=1"/>
      <description>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz.  
</description>
      <itunes:keywords>music, tech, musictech, record store, CD, vinyl, cassette, HMV, Virgin Megastore, Tower Records, experience, live music, concert, signings, streaming, startup, venture, VC, AI, ML, data-driven, A&amp;R, Spotify, record labels, independent artists, brand partnerships, UMG, WMG, Live Nation, Apple Music, Shazam</itunes:keywords>
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        <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
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      <itunes:summary>
        <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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    <item>
      <title>S1E2: Copyright VS Creativity</title>
      <link>https://mdlskl.fireside.fm/2</link>
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      <pubDate>Mon, 30 Sep 2019 12:45:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>2</itunes:episode>
      <itunes:title>S1E2: Copyright VS Creativity</itunes:title>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we unpack the effects of copyright on creativity, the relevance of the super producer, Kanye West and general industry buzz. </itunes:subtitle>
      <itunes:duration>29:58</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
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      <description>This week, we unpack the effects of copyright on creativity, the relevance of the super producer, Kanye West and general industry buzz.  
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        <![CDATA[<p>This week, we unpack the effects of copyright on creativity, the relevance of the super producer, Kanye West and general industry buzz. </p>]]>
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        <![CDATA[<p>This week, we unpack the effects of copyright on creativity, the relevance of the super producer, Kanye West and general industry buzz. </p>]]>
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        <![CDATA[<iframe src="https://fireside.fm/player/v2/NOrNBs4B+nRHZAa-1" width="740" height="200" frameborder="0" scrolling="no">]]>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
      <podcast:person email="" href="" role="host">Dario de Wet</podcast:person>
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      <title>S1E1: The Minimum Viable Album</title>
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      <pubDate>Mon, 30 Sep 2019 12:30:00 -0400</pubDate>
      <author>Dario de Wet &amp; Farhan Lalji</author>
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      <itunes:episode>1</itunes:episode>
      <itunes:title>S1E1: The Minimum Viable Album</itunes:title>
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      <itunes:season>1</itunes:season>
      <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
      <itunes:subtitle>This week, we unpack the concept of the 'minimum viable album', disruption in the royalty space and general industry buzz.</itunes:subtitle>
      <itunes:duration>38:38</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:image href="https://assets.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/9/9117e04a-c399-404c-903a-f5bd377021d5/cover.jpg?v=5"/>
      <description>This week, we unpack the concept of the 'minimum viable album', disruption in the royalty space and general industry buzz.
</description>
      <itunes:keywords>music, tech, musictech, finance, venture capital, music rights, royalties, labels, streaming era, album, creativity, production, producer, super producer, hip hop, startups, Vezt, Dr Dre, Detox, Eminem, Lil Wayne, leaks, mixtapes, playlists</itunes:keywords>
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        <![CDATA[<p>This week, we unpack the concept of the &#39;minimum viable album&#39;, disruption in the royalty space and general industry buzz.</p>]]>
      </content:encoded>
      <itunes:summary>
        <![CDATA[<p>This week, we unpack the concept of the &#39;minimum viable album&#39;, disruption in the royalty space and general industry buzz.</p>]]>
      </itunes:summary>
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      <podcast:person email="" href="" role="host">Farhan Lalji</podcast:person>
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