Stories Behind Tennessee Tourism

Episode 16: Dave Jones, TDTD East TN Regional Manager

bcarpenter@designsensory.com (Designsensory) — Fri, 14 Jan 2022 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

This edition of the podcast was recorded live at the Governs Conference for Travel and Tourism Murfreesboro, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Stories Behind TN Tourism is one of many original productions for Designsensory. Designsensory is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line.

Episode 17: Sam Maynard, James White's Fort

bcarpenter@designsensory.com (Designsensory) — Fri, 14 Jan 2022 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 19: Karl Thomas, The Ramsey Hotel & Convention Center Managing Partner

bcarpenter@designsensory.com (Designsensory) — Fri, 14 Jan 2022 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 18: Kim Mitchell, Blount Partnership Tourism Director

bcarpenter@designsensory.com (Designsensory) — Fri, 14 Jan 2022 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 12: Hugh Morrow, Ruby Falls President & CEO

bcarpenter@designsensory.com (Designsensory) — Mon, 22 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 15: Leon Downey, Pigeon Forge Dept of Tourism Executive Director

bcarpenter@designsensory.com (Designsensory) — Mon, 22 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 14: Marci Claude, Gatlinburg CVB Public Relations Manager

bcarpenter@designsensory.com (Designsensory) — Mon, 22 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 13: Chad Netherland, Gatlinburg CVB Director of Marketing & Public Relations

bcarpenter@designsensory.com (Designsensory) — Mon, 22 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 11: Barry White, Chattanooga Area CVB President & CEO

bcarpenter@designsensory.com (Designsensory) — Mon, 22 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 9: Kellye Murphy, Visit Columbia Tourism & Marketing Director

bcarpenter@designsensory.com (Designsensory) — Mon, 15 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 6: Melanie Beauchamp, TDTD Assistant Commissioner of Rural Tourism

bcarpenter@designsensory.com (Designsensory) — Mon, 15 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 7: E.L. Morton, Campbell County Mayor & Executive Director

bcarpenter@designsensory.com (Designsensory) — Mon, 15 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 10: Susan Gulley, Rutherford County CVB Director of Cultural & Heritage Tourism

bcarpenter@designsensory.com (Designsensory) — Mon, 15 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 8: Molly Brown, Cookeville-Putnam County CVB

bcarpenter@designsensory.com (Designsensory) — Mon, 15 Nov 2021 06:00:00 -0500

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 5: Marty Marbry, West Tennessee Division Manager TDTD

bcarpenter@designsensory.com (Designsensory) — Wed, 13 Oct 2021 15:00:00 -0400

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 4: Zach Ledbetter, Director of Outreach & Engagement for theTN Deptartment of Tourist Development

bcarpenter@designsensory.com (Designsensory) — Wed, 13 Oct 2021 14:00:00 -0400

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 3: Mark Ezell, Commissioner of the Tennessee Department of Tourist Development

bcarpenter@designsensory.com (Designsensory) — Wed, 13 Oct 2021 13:00:00 -0400

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 2: Carol Agee and Dollywood

bcarpenter@designsensory.com (Designsensory) — Mon, 11 Oct 2021 16:00:00 -0400

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Episode 1: Mark Adams | Gatlinburg CVB

bcarpenter@designsensory.com (Designsensory) — Mon, 11 Oct 2021 15:00:00 -0400

Stories Behind Tennessee Tourism. A Designsensory Original Production.

Our host and creative director, Joseph Nother, takes you behind the scenes with experts in tourism, creativity, business, technology, and marketing.

Lee Curtis | Tennessee State Museum

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:15:00 -0400

Lee Curtis KNOWS Tennessee, and she wants you to as well. From the Colonial era to one freshman senator's important contribution to women's suffrage (thanks to a well-timed letter from his mother) , Tennessee has breathtaking stories, and a rich past. Lee has made it her mission to tell these stories to the masses, and can't wait for you to visit the Tennessee State Museum in Nashville, TN.

“You really need to have a full understanding of where you've been before you can move forward.”
...Lee Curtis, Director of Programing Development for the Tennessee State Museum.
https://tnmuseum.org/

About the Tennessee State Museum:
The mission of the Tennessee State Museum is to procure, preserve, exhibit, and interpret objects which relate to the social, political, economic, and cultural history of Tennessee and Tennesseans, and to provide exhibitions and programs for the educational and cultural enrichment of the citizens of the state.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life.

This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line.

Linda Brooks Jones | Morgan County Part 1

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:00:00 -0400

Wherein Linda Brooks Jones joins the Best Behavior Creative Club and talks about the joys and challenges of owning a bed & breakfast. Every guest is different, and every guest has their own special needs. But what if that guest is a former President of the United States? This is a can't miss episode full of suspense, intrigue, and orange juice.

_"Your word is as good as a written contract. And a handshake is your bond." _

Linda Brooks Jones is owner of the Grey Gables Inn in Rugby, Tennessee

https://www.greygablesbedandbreakfasttn.com/
http://www.historicrugby.org/

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Mark Adams & Chad Netherland | Gatlinburg CVB

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:00:00 -0400

Wherein Mark Adams & Chad Netherland join the Best Behavior Creative Club to share their expertise on the ever-evolving tourism industry and the effects it has at both local community and state levels. With decades of experience between them, Mark and Chad cover how to evolve and change with the tide of tourism, how to target feeder markets, and the importance of forming a community with all attractions and businesses in your community.

"The entire town is only a few miles long, and most people don't realize that Gatlinburg has over 10 million visitors a year and only has about 4000 full time residents."

Mark Adams is President of the Gatlinburg CVB

Chad Netherland is Director of Marketing & PR for the Gatlinburg CVB

Website
Facebook
Instagram

About Gatlinburg, TN:
In Gatlinburg, Mother Nature’s gifts are everywhere you look. The misty mountains draw you in, inviting you to explore every inch of this Smoky Mountain town. Discover more than 450 charming shops and boutiques, indulge in the area’s rich history, and lose yourself in a world of Southern Appalachian culture. Experience all that Gatlinburg offers, from old-fashioned Southern hospitality to the splendor of the most-visited National Park in the United States. Perfect for families, seniors, adventure enthusiasts and honeymooners, Gatlinburg is an ideal destination to get away from it all.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Jessica Doppelt | Pigeonforge.com

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:00:00 -0400

Wherein Jessica Doppelt joins the Best Behavior Creative Club to talk about happy coincidences and being in the right place as the internet began to take shape. We talk about how digital marketing has grown and discuss best practices and strategies for social marketing in tourism.

"Be creative and try things. Not everything is gonna work, but you're gonna find things that are going to work really well. Sometimes you have to take that step."

Jessica Doppelt is owner of Pigeonforge.com

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Veronica Byrd | Morgan County Part 2

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:00:00 -0400

Wherein Veronica Byrd continues our conversation on Morgan County, specifically touching on creating attractions in rural counties and the impact tourism has on community and local economy.

"We're all trying to get on the same page to see what we can do together."

Website
Instagram
Facebook

About Morgan County, TN:
Morgan County is located in Eastern Tennessee among the Cumberland Mountains. This wonderful place we call home is rich in heritage, history, and beauty beyond compare. From Frozen Head State Park to the Obed Wild & Scenic River, from Historic Rugby to Lone Mountain State Forest, you will not find a more beautiful place to live, work and visit. We are home to the Cumberland Trail State Park, Catoosa Wildlife Management Area and are neighbors to the Big South Fork National River and Recreational Area.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Kate Barido | Ober Gatlinburg

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 11:00:00 -0400

Wherein Kate Barido joins the Best Behavior Creative Club to tell stories about her time at Ober Gatlinburg. We cover how to market your attraction during peak season, and how it changes during off season. Additionally, Kate gives a detailed account about her experiences in the Gatlinburg fires of fall 2016... and how the community came together in a big way in the aftermath.

Kate Barido is Marketing Director of Ober Gatlinburg.

Website
Instagram
Facebook

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Cindy Todd | Tennessee Aquarium

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 10:00:00 -0400

Wherein Cindy Todd joins the Best Behavior Creative Club to chat about all the ins-and-outs and the behind-the-scenes events that unfold on a daily basis when running one of the United States most popular Aquariums. We hit on marketing efforts such as social media and influencers, as well as talk about educating the general public on important freshwater conservation efforts right here in Tennessee and beyond.

Cindy Todd is Vice President of the Tennessee Aquarium

Website
Instagram
Facebook

About the Tennessee Aquarium:
The mission of the Tennessee Aquarium is to connect people with nature and empower them to make informed decisions about water and wildlife. ince opening its doors in 1992, the Tennessee Aquarium has played a crucial role in Chattanooga’s economic development efforts and has become a nationally acclaimed attraction. A recent analysis by the University of Tennessee Center for Sustainable Business and Development reveals how our nonprofit organization leads the way to a future that is economically, educationally and environmentally sound. We continue to be a driver for Chattanooga’s growth, contributing annually $115 million in economic impact. We attract more than 750,000 visitors to our facility, many of whom bring to our city out-of-town dollars that local businesses may not otherwise earn. Our activities support a robust tax base that support essential services in our community, like funding for roads and schools. And the multiplier effect of our Aquarium operations support 1,297 jobs across our community.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Pam May | Roane Alliance

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 10:00:00 -0400

Wherein Pam May joins the Best Behavior Club to talk about the scenic beauty of Roane, how it has grown significantly in the past few years, and the importance of community in tourism marketing...and what brought her back to her own hometown!

_"Don't wait till you retire. Start now. Enjoy life...be focused on what you want and go for it."
_
Pam May is the President and CEO of Roane Alliance

http://www.roanealliance.org/

About Roane County:
ROANE COUNTY. THE BEST TENNESSEE TIME OUT.
Here, time out is a good thing. Natural beauty and recreation are part of the good life in Roane County. Located in the Tennessee Valley with a Great Smoky Mountains backdrop, we enjoy four true seasons, generally mild temperatures and miles of picturesque waterfront. Roane County is home to inviting waterways, opportunities for adventure and relaxing getaways. Whether you live or vacation here, you'll enjoy fun family festivals, toe-tapping music, the beautiful Watts Bar Lake with its world-class fishing, history that changed our world and delightful historic towns.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Carol Agee | Dollywood

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 10:00:00 -0400

Carol Agee joins the Best Behavior Creative Club to talk about what matters most to her, and all the changes she's seen having been at Dollywood for almost thirty years! We cover behind the scenes marketing, the origins of Dollywood, and go in-depth about Dolly's love for her community and the strength of Sevier County, TN.

Carol Agee is the Strategic Alliances & Community Affairs Executive for The Dollywood Company.

Website
Instagram
Facebook

About Dollywood:
Dollywood is more than just a world class theme park. It’s the complete getaway for families looking to disconnect from the world’s distractions and reconnect with each other while nestled in the beautiful Great Smoky Mountains. Dollywood’s Parks & Resorts provide ample opportunity to overwrite life’s daily stresses with new family memories.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Sam Maynard | James White's Fort

bcarpenter@designsensory.com (Designsensory) — Thu, 17 Oct 2019 10:00:00 -0400

Wherein we go back in time with stories from Sam Maynard, THE foremost authority on Knoxville history, most specifically the history of downtown Knoxville and James White's fort. We talk about the birth of our nation and how to promote museums in today's marketing landscape.

Sam Maynard is Executive Director of James White's Fort

https://www.jameswhitesfort.org/

About James White's Fort, the "Birthplace of Knoxville":
The Fort is one of the most visited historical sites in Knoxville. It is a museum home highlighted by the original 1786 residence of James White, the founder of Knoxville .

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Jim Evans | Vice President, Marketing & Air Service Development at Metropolitan Knoxville Airport Authority

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Jim Evans gives a wonderful behind-the-scenes discussion on how to effectively operate & market an airport to national and international travelers. He talks about the changes he has seen over the years, as well as what is on the horizon, including their very own podcast, https://fromtherunwayup.com/

Jim Evans is Vice President, Marketing & Air Service Development at Metropolitan Knoxville Airport Authority.

https://flyknoxville.com/

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Kim Leonard + Wolfgang Streitborger | Department of Tourism Development

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Kim Leonard and Wolfgang Streitborger talk about their specific roles within the Tourism Development department of Tennessee, and what Tennessee means to the rest of the world. Kim comes to us with a sales and value perspective while Wolfgang talks about how the uniqueness of Tennessee and how it attracts German and western European audiences for weeks at a time.

"Tourism is an industry, and what we really do is economic development."

Kim Leonard is the Tennessee Tourism Development Director of Sales

Wolfgang Streitborger is the Tennessee Tourism Development German Representative

https://www.tn.gov/tourism.html

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Marcus Watson | Skybridge

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Marcus Watson stops by and talks big dreams with Chris and Brad... a mere hour before he and his family won the TN Tourism attraction of the year award for the Gatlinburg Skybridge. He talks with us about his strategy for marketing, family heritage, and recounts how the Gatlinburg community came together during and after the fires.

"We're about Gatlinburg. We're about the Great Smoky Mountains. And we're about tradition."

Marcus Watson is marketing director for the Gatlinburg Skylift.

Website
Instagram
Facebook
YouTube

About the Gatlinburg Skylift Park:
The SkyLift Park has offered Gatlinburg's best views and most memorable experience since 1954, and is now even better with the spectacular new Gatlinburg SkyBridge - the longest pedestrian suspension bridge in North America - and the expansive new SkyDeck overlooking Gatlinburg and the Great Smoky Mountains. Fall is here! Make sure to take in the vibrant Autumn colors of the beautiful Smoky Mountains from the top of the Gatlinburg SkyLift Park and the SkyBridge!

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Kim Davis | Birthplace of Country Music

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Kim Davis drops crazy knowledge bombs on the origins of country music. We explore the early days of Ralph Peer and the Bristol sessions, talk about the impact of the Ken Burns documentary, and explore the through line of how to constantly evolve your marketing strategy as your audience changes and your attraction grows.

Kim Davis is Marketing Director of the Birthplace of Country Music.

Website
Bristol Rhythm & Roots Website
Instagram
Facebook

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Karl Thomas | Ramsey Hotels

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Karl Thomas talks hotels, hospitality, and honesty. He talks about the changes he's seen in the industuy through the years, and makes predictions on what is to come.

_"Take care of your guests. Make sure they're treated like you'd want to be treated". _

https://myramseyhotel.com/

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Katie Jarvis | Discovery Park of America

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Katie Jarvis joins the Best Behavior Creative Club to talk about her roles at one of the funnest, most interesting museums in Tennessee, the Discovery Park of America. We talk about creative ways to market an attraction that some would consider "off the beaten path" in Union City, TN. Note - the Discovery Park has welcomed over one million people since they opened only six years ago! We also dig into Facebook Live, Instagram Stories, and the ever changing climate of social media.

"The more content you put out there, letting people see your stories and your exhibits, the better"

Katie Jarvis is the Assistant Director of Marketing for Discovery Park of America

Website
Reelfoot Forward Podcast
Facebook
Instagram

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Jenni Veal | Southeast Tennessee Tourism Association

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 16:00:00 -0400

Wherein Jenni Veal spills all "the dirt" on outdoor recreation. She gives us tips & tricks on how we can all be conservationists, and lastly, she walks us through communities creating more trailways, bike paths, and outdoor activities all throughout Tennessee.

"I think it's important to be thinking about 10 years down the road, so that we are protecting these places and that they still feel authentic in 50 years."

Jenni Veal is tourism coordinator for the Southeast Tennessee Tourism Association.

https://www.southeasttennessee.com/

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Kim Mitchell + Chris Tatum | The Tennessee Whiskey Trail

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 15:00:00 -0400

Wherein we discuss how tourism and whiskey go hand-in-hand, as well as recount a few stories about destinations along the trail.

Kim Mitchell is lead manager of the Tennessee Whiskey Trail and Chris Tatum is president of the Tennessee Distiller's Guild.

https://www.tnwhiskeytrail.com/?gclid=EAIaIQobChMIzMf74cSh5QIVAsDICh0s4A3pEAAYASAAEgIZ3PD_BwE

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Mary Kellogg-Joslyn | Titanic Attraction

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 15:00:00 -0400

A conversation with Mary Kellogg-Joslyn is a powerful thing. She’s a woman who has climbed the highest ranks at CBS to transform the modern talk show with “Morning with Regis & Kathie Lee”. As executive Vice President of television for Disney, she opened up the “vault” to release all the Disney classics we know and love. AND she signed the first million dollar check on “Who Wants to be a Millionaire”. Now, as founder and chief executive of the Titanic attraction in Pigeon Forge, TN and Branson, MI, she leads a dedicated team that works hard to give visitors the ultimate immersive historical experience.

https://titanicpigeonforge.com/

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Beth Morrow | Lipscomb University

bcarpenter@designsensory.com (Designsensory) — Wed, 16 Oct 2019 15:00:00 -0400

Wherein we take a quick trip to the land of Academia and chat with Beth Marrow of Lipscomb University about the fundamentals of hospitality. We discuss the opportunities and pitfalls of creating a curriculum for an educational hospitality program that is brand new, and on the rise.

"If you're ready to work, we need you here."

Beth is Industry Outreach Director for Lipscomb University's Hospitality Management program.

Website

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.

Commissioner Mark Ezell

bcarpenter@designsensory.com (Designsensory) — Mon, 07 Oct 2019 15:00:00 -0400

We’re excited to share our conversation with Tennessee Tourism Commissioner (and former “milkman”) Mark Ezell, a man on a mission to bring the beauty and values of Tennessee to life for people in our own backyard, and all across the world. This is a man who believes in the power of Tennessee, and the power of experiences all across the state. From the big cities to the most rural counties, we’ve got beauty, talent in spades, and a willingness to roll up our sleeves to show the world what we’re about.

Mark's bio, courtesy of TN.gov:
Mark Ezell, a seventh generation Tennessean, will serve as the Commissioner of the Department of Tourist Development. Ezell has worked with Dean Foods since 1998 as a senior executive focused on brand development for Purity Dairies and other southeast dairies. Ezell spearheaded philanthropic efforts to create the Purity Foundation and other Middle Tennessee efforts like the successful Moosic City Dairy Dash. He is a nationally recognized brand developer who coordinated the creation and implementation of the iconic “Milk Mustache – Got Milk?” campaign. His 35 years at Purity Dairies, including time as President and General Manager, helped the former family-owned company receive recognition as a “Brands That Built Nashville” winner from the Nashville American Advertising Federation.

Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.